Brand Tone

practical, instructional, and enabling

Brand Values

• •Accessibility
• •Comprehensiveness
• •Support for Creativity
• •Local Presence

Best Practices

• •Focus on the "How-To": All copy should be clear, direct, and informative. The customer is a creator looking for specific items. Use language that speaks to the process of making things (e.g., "perfect for," "easy to use with," "designed for").
• •Be a Resource, Not Just a Retailer: Use blog posts or product guides to provide value beyond the sale. Content like "Choosing the Right Wick for Your Wax" or "The Difference Between Fragrance and Essential Oils" would cement the brand's role as an expert.
• •Speak to the Entrepreneur: Acknowledge that many customers are running a small business. Use copy that highlights product quality, consistency, and value, which are key factors for anyone selling their creations.
• •Maintain a Consistent, Simple Vocabulary: Avoid overly poetic or lifestyle-focused language. Stick to clear, descriptive terms that accurately reflect the products. The brand's strength is its utility.
• •Use High-Quality Visuals of the *Supplies*: Photography should be clean and focused on the raw materials themselves. Showing a clear image of the wax flakes, the color of a dye, or the detail in a mold is more valuable to the target customer than a stylized photo of a finished candle.

Social Perception

Due to the lack of a significant online footprint beyond its own website, there is no discernible public or social perception of the brand to analyze. The brand is perceived only through its direct interactions with customers via its website and physical stores. It is functionally a B2B (business-to-business) or B2C (business-to-crafter) supplier, and its reputation likely exists within its direct customer base rather than the general public.

Copy Examples

• •Your Creations Start Here. We supply the quality; you provide the art. Explore our full range of waxes, wicks, and fragrances for your next candle project.
• •Our premium glycerin soap base is the perfect canvas for your imagination. Easy to melt and pour, it holds color and fragrance beautifully, ensuring a professional result every time. Ideal for both beginners and experienced soap makers.
• •New Silicone Molds Are In! + Restock on Your Favorite Fragrances.
• •Don't let a lack of supplies stop your creativity. We have everything you need to turn your soap and candle ideas into reality. From bases to molds, find it all in our store. #SoapMakingSupplies #CandleCrafters #DIY
• •At Jabones Velas y Mas, we are more than just a supplier; we are a partner to the creative community. We are committed to providing the high-quality materials and tools that artisans and entrepreneurs need to grow their passion and business.