Brand Tone

Empowering, Inspirational, Professional, Innovative, Stylish, Modern, Authentic, and Inclusive

Brand Values

• •Empowerment: Empowering healthcare professionals to look, feel, and perform their best is a central theme.
• •Innovation: Continuously developing advanced fabric technologies and functional designs.
• •Style & Design: Offering contemporary, fashionable, and flattering medical apparel.
• •Quality & Performance: Providing durable, comfortable, and high-performing garments.
• •Authenticity & Inclusivity: Being physician-led, understanding the needs of healthcare workers, and offering inclusive sizing.
• •Community Focus: Building a community around the brand and recognizing the dedication of healthcare professionals.

Best Practices

• •Lead with Empowerment: Start with language that uplifts and acknowledges the demanding work of healthcare professionals. Use words like "empower," "conquer," "inspire," "elevate," and "perform."
• •Highlight Innovation & Performance, Simply: Talk about the advanced fabrics and thoughtful design features, but translate them into tangible benefits (e.g., "all-day comfort," "moves with you," "keeps you cool," "fights odors"). Avoid overly technical jargon unless clearly explained.
• •Embrace Stylish Language: Use fashion-conscious vocabulary like "modern silhouettes," "runway-inspired," "tailored fit," "contemporary," and "fashion-forward" to emphasize the design aspect.
• •Maintain Authenticity: Remind the audience that the brand is physician-founded and understands their needs. Use "we" to create a connection, implying the brand is part of their community.
• •Be Confident and Aspirational: The tone should reflect the premium nature of the product and inspire healthcare professionals to feel their best and most confident selves. Use strong verbs and a positive outlook.

Social Perception

Generally perceived as a fashionable and innovative brand that provides high-quality, comfortable scrubs for healthcare professionals who want to look and feel good. However, operational aspects like customer service and shipping have drawn criticism from a segment of their customer base.

Copy Examples

• •Headline: Elevate Your Shift. Engineered for Performance, Designed for You. Body: Don't just get through your day, conquer it. Jaanuu scrubs blend cutting-edge fabric technology with runway-inspired style, because those who care for others deserve apparel that performs as hard as they do, and looks great doing it. Experience the difference innovation makes. #Jaanuu #EmpoweredByJaanuu
• •Headline: More Than Uniform. It's Your Armor. Body: You face challenges head-on, every single day. Your scrubs should be ready for anything. Jaanuu delivers with durable, antimicrobial fabrics and a fit that moves with you, empowering you to perform at your peak with confidence and style. #MedicalHeroes #ScrubsThatWork
• •Headline: Redefine Professional. Unleash Your Style. Body: Who says medical apparel has to be bland? Jaanuu brings fashion-forward design to the forefront of healthcare. Express your individuality with our modern silhouettes and feel the empowerment that comes from looking as good as you are at your job. #StyleAndSubstance #JaanuuScrubs
• •Headline: Innovation Woven In. Confidence Worn Out. Body: From our physician-led design process to our proprietary, comfort-driven textiles, every stitch of a Jaanuu uniform is crafted with your demanding day in mind. Feel the innovative difference that empowers you from the inside out. #PerformanceMeetsFashion #HealthcareInnovation
• •Headline: The Future of Scrubs is Here. Are You Ready? Body: Step into Jaanuu and experience medical apparel that's as dynamic and forward-thinking as you are. With unparalleled comfort, lasting durability, and head-turning style, we're not just making scrubs, we're inspiring greatness. #JaanuuRevolution #ChallengeAccepted