Brand Tone

friendly, personal, and community-oriented

Brand Values

• •partnership
• •progress
• •enthusiasm
• •honesty
• •tradition
• •experience
• •social responsibility

Best Practices

• •Embrace a Personal Touch: Continue using handwritten notes or personalized emails where possible. Address customers in a warm and approachable manner.
• •Highlight Community and Values: Share stories about your local involvement and the brand's history and values (partnership, progress, enthusiasm). This reinforces the "Jaacks Fashion Friends" concept.
• •Authentic Social Media Engagement: Respond to comments and messages in a friendly and helpful way. Share user-generated content if appropriate (with permission) to build community.
• •Consistent Visuals and Language: Ensure that the language and imagery used across all platforms (website, social media, email marketing) reflect the friendly, casual, and quality-focused nature of the brand.
• •Empower Employees: Ensure that all team members understand and embody the brand's values and tone in their interactions with customers, both online and in-store.

Social Perception

Customers generally perceive Jaacks Fashion very positively. Reviews frequently highlight the fast shipping, good prices, and friendly service. The personal touches, like handwritten notes and small sweets included with orders, are particularly well-received and contribute to a feeling of being valued. Customers appreciate the quality of the goods and the pleasant shopping experience, both online and in the physical store. Some customers have known the physical store for years from vacations and were happy to find them online.

Copy Examples

• •Your new favorite piece is waiting! Discover casual fashion that feels as good as it looks. #JaacksFashionFriends
• •More than just a store, we're a fashion family since 1935. Experience personalized advice and discover styles you'll love. #JaacksHeritage
• •From the Baltic coast to your closet! Get that relaxed holiday feeling delivered to your home. #CoastalStyle #JaacksOnline
• •We believe in fashion that makes you smile. And in service that does too! 😊 #FriendlyFashion #ShopJaacks
• •Join the #JaacksFashionFriends! Follow us for style inspiration, news, and a touch of that personal Jaacks charm.