Brand Tone

Nurturing, Authentic, Knowledgeable, Earthy, Pure & Purposeful

Brand Values

• •Natural Purity
• •Efficacy & Potency
• •Handcrafted Quality
• •Holistic Wellbeing
• •Connection to Nature & Ancient Wisdom
• •Purpose-Driven

Best Practices

• •Integrate keywords like "pure," "potent," "purposeful," "natural," "organic," "handcrafted," and "no fillers/synthetics" naturally throughout all copy.
• •Use language that evokes nature, ancient wisdom, and a touch of natural magic (e.g., "whispers of ancient trees," "earth's finest," "rooted in nature") without overdoing it, to maintain the unique "Tree of Asteria" feel.
• •Share the founder's story and connect it to the brand's mission and products to build authenticity and trust.
• •Incorporate details about the specific benefits of ingredients to reinforce expertise and the value of "potent" ingredients.
• •Maintain consistent use of "Pure & Purposeful" language across all platforms and materials.

Social Perception

Positive, Trustworthy, Relatable

Copy Examples

• •From a mother's quiet experiments with amber resin to a full bloom of natural skincare, Tree of Asteria was born from a search for purpose and a deep respect for the healing power of the earth.
• •Our Calendula & Arnica All-In-One Salve is a gentle giant, packed with organic herbs known for centuries to calm inflammation and support skin repair.
• •Our handcrafted salves, rich in organic botanicals and potent tree resins, offer pure, effective solutions for your skin concerns.
• •First thing I do when I wake up is rub my belly and say hi 🥰 he kicks and moves so cute.
• •Mine started sweet now he just tries to scrape the inside of my mouth and pinch me still love it tho.