Brand Tone

Encouraging, authentic, and spiritual, with a focus on personal growth and ethical sourcing.

Brand Values

• •Authenticity & Handcrafted
• •Accessible
• •Personal Growth & Self-Discovery
• •Quality & Craftsmanship
• •Ethical Sourcing

Best Practices

• •Highlight Authenticity and Craftsmanship: Emphasize the "handmade," "creator-designed," "ethically sourced," or "locally made" aspects of products to reinforce genuineness and quality.
• •Focus on Personal Growth: Frame products as tools for self-discovery and improvement.
• •Use Encouraging Language: Employ supportive and uplifting phrases to resonate with customers.
• •Showcase Visual Appeal: Highlight the artistic design and aesthetics of the products.
• •Maintain Transparency: Clearly communicate the sourcing and production process to build trust.

Social Perception

Perceived as authentic, ethically conscious, and supportive, offering quality handmade products that promote personal growth and spiritual well-being.

Copy Examples

• •"Discover your inner wisdom with our handcrafted oracle decks, designed to guide you on your journey of self-discovery."
• •"Each of our vegan intention candles is lovingly handmade with ethically sourced ingredients to help you manifest your dreams."
• •"Support independent French creators with our monthly spiritual boxes, filled with unique tools and treasures for your personal growth."
• •"Explore the healing power of natural stones, carefully selected for their lithotherapy benefits and eco-responsible sourcing."
• •"Accompany each of you in your introspective journey to help you become the best version of yourself with our unique products."