Brand Tone

Trendy, Youthful, and Confident

Brand Values

• •Style and Self-Expression: Providing eyewear as a fashion accessory that allows individuals to express their personality.
• •Quality and Functionality: Offering durable and effective eyewear for vision correction and sun protection.
• •Modernity and Innovation: Keeping up with the latest eyewear trends and potentially optical technology.
• •Customer-Centricity: Focusing on providing a good online shopping experience and meeting customer needs (implied by the need for any e-commerce brand to succeed).

Best Practices

• •Know Your Audience: Understand the slang, references, and aspirations of a young, urban Mexican demographic. Tailor language accordingly.
• •Use Current, Relatable Language: Incorporate contemporary vocabulary and a conversational style. Avoid overly formal or outdated phrases.
• •Emphasize Style and Confidence: Frame product benefits around how they enhance the wearer's look and self-assurance.
• •Be Visually Consistent: Ensure the tone of the copy matches the visual style of photography and graphic design. If the visuals are modern and edgy, the copy should reflect that.
• •Engage Authentically: When interacting on social media, maintain the established brand voice. Respond to comments and messages in a way that reinforces the trendy, approachable, and confident persona.

Social Perception

If positively perceived, customers likely see them as a go-to source for stylish and contemporary glasses in Mexico.

Copy Examples

• •Headline for new arrivals: "Fresh Frames Just In. Level Up Your Look. 🔥 #UrbanGlassesMX #EstiloUrbano"
• •Instagram caption for a lifestyle shot: "City vibes, clear vision. Conquer your day with frames that speak your style. 🏙️👓 #UrbanGlasses #ModaMexico"
• •Product description snippet: "Not just glasses, they're your next statement piece. Ultra-light, super-sleek, and ready for anything. Get the [Product Name] and own your urban edge."
• •Promotional email subject line: "💥 Heads Up! Your New Favorite Glasses Are Here (and on sale!)."
• •Website banner text: "Urban Glasses: See and Be Seen. Explore the latest eyewear trends."