Brand Tone

Artisanal & Passionate, Ethical & Responsible, Premium & Quality-Focused, Approachable & Appreciative, Expertise

Brand Values

• •Sustainability
• •Fair Trade
• •Premium Quality
• •Meticulousness/Craftsmanship
• •Customer Experience

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in keywords and phrases that reflect your core values: 'sustainability,' 'fair trade,' 'premium quality,' 'handpicked,' 'meticulously selected,' 'artisan,' 'experience.'
• •Share the narrative of where the coffee comes from, the care in its selection, and the impact of choosing your brand (e.g., supporting farmers, sustainable practices).
• •Educate and Inspire: Use copy to share knowledge about coffee (like your blog posts
• •Highlight Customer Experiences: Share customer testimonials that praise the unique flavors, packaging, and quality of the coffee.
• •Use strong and sensorial language.

Social Perception

Positive: Customers praise the unique flavors, beautiful packaging, and the aromatic and rich quality of the coffee. Appreciated for Quality & Care. Seen as a Source of Discovery. Gift-Worthy.

Copy Examples

• •The art of selecting, the love of savoring.
• •Inspiration in Every Cup!
• •We select only the best beans from farms, using strict criteria to ensure every sip is rich, aromatic, and unique.
• •We strive to minimize our carbon footprint and support farmers who practice environmentally friendly agriculture.
• •It's important to us that each farmer receives fair compensation for their efforts and contributes to the development of their region.