Brand Tone

Empathetic & Compassionate, Caring & Warm, Respectful & Gentle, Handmade & Authentic, Comforting & Hopeful

Brand Values

• •Compassion & Empathy
• •Memory Preservation
• •Craftsmanship & Quality
• •Comfort & Support
• •Personalization & Individual Connection
• •Integrity & Trust

Best Practices

• •Always Lead with Empathy: In all communications, especially when discussing memory and grief items, prioritize empathetic and understanding language. Acknowledge the customer's emotional state respectfully.
• •Use Warm, Gentle, and Personal Language: Avoid overly corporate or impersonal phrasing. Use words like "cherish," "comfort," "gentle," "heartfelt," and "lovingly." Address customers in a caring and personal manner, reflecting Dee's direct involvement.
• •Highlight the "Handmade" and "Heartfelt" Aspects: Consistently emphasize that items are handcrafted with care and compassion. This reinforces the values of craftsmanship and personal touch. Use phrases like "crafted with love," "handmade heirlooms," or "made from the heart."
• •Focus on Benefits Beyond the Physical Product: While describing the item (e.g., size, material), always connect it back to the emotional benefit – comfort, preserving memories, a tangible connection, a huggable reminder.
• •Maintain Consistency Across All Channels: Ensure that the empathetic, caring, and respectful tone is present on the website, social media posts, email communications, product descriptions, and any customer service interactions. This builds trust and reinforces the brand's identity. Review copy regularly to ensure it aligns with the established tone.

Social Perception

Highly Positive & Trusted, Source of Comfort & Healing, Appreciation for Compassion, High-Quality Craftsmanship, Heartfelt & Meaningful Service

Copy Examples

• •Keep their loving memory close. Our handcrafted memory bears are more than just a keepsake; they're a hug you can hold, a comforting presence made from the clothes you cherish. Let us help you create a tangible reminder of the love that never fades.
• •When words aren't enough, send a little comfort. Our thoughtfully curated grief care packages offer a gentle touch of solace during difficult times. Each item is chosen to provide warmth, support, and a reminder that they are not alone.
• •It was such an honor to create this special memory quilt from treasured shirts. Each square tells a story, each stitch sewn with love and remembrance. May it bring warmth and precious memories for years to come. #KirbyKomforts #MemoryQuilt #HandmadeWithLove #CherishedMemories
• •At Kirby Komforts, we understand that memories are precious. That's why Dee pours her heart into every handmade keepsake, creating tangible connections to the moments and people we hold dear. We're here to help you honor your story with compassion and care.
• •A Hug in a Bear: Keep Your Loved One's Memory Alive Body Snippet: In every stitch, a memory. In every bear, a piece of your heart. Kirby Komforts specializes in creating beautiful, handcrafted memory bears and keepsakes from clothing that holds special meaning. Let us help you transform cherished garments into a comforting heirloom to treasure forever.