Brand Tone

Aspirational, Benefit-Oriented, Enthusiastic & Trendy, Direct & Informative

Brand Values

• •Efficacy: Visible results and solutions to common skin concerns.
• •Radiance & Confidence: Achieving glowing skin for enhanced self-esteem.
• •Ingredient Focus: Value placed on high-quality formulation with key ingredients like Vitamin C and natural extracts.

Best Practices

• •Highlight Benefits Over Features: While mentioning key ingredients is good, always connect them back to the tangible benefits the customer will experience (e.g., "Vitamin C to brighten your complexion" rather than just "Contains Vitamin C").
• •Engage with Enthusiasm on Social Media: Mirror the trendy, energetic style seen on your TikTok, using emojis appropriately and responding to comments in a friendly and approachable manner.
• •Incorporate User-Generated Content: Continue to leverage customer reviews and testimonials in your marketing materials to build trust and credibility.
• •Maintain Visual Consistency: Ensure that product imagery and website design align with the aspirational and radiant aesthetic you're promoting.
• •Use Relevant Hashtags: Continue using trending and relevant hashtags on social media to increase visibility and reach a wider audience.

Social Perception

Positive among engaged users, Focused on specific concerns (brightening, pigmentation, even skin tone), Trust through Testimonials

Copy Examples

• •Your All-in-One Skin Solution!
• •Transform your skincare game!
• •Achieve flawless glow with Aizal Glow Beauty Cream
• •Fade dark spots and clear acne with our Vitamin C Brightening Moisturizer.
• •Flawless Skin, Effortless Confidence!