Brand Tone

Friendly, Approachable, Humorous, Sassy, Creative, Enthusiastic, and Community-Oriented

Brand Values

• •Family Support
• •Handmade Quality & Creativity
• •Joy in Small Moments
• •Authenticity
• •Customer Connection

Best Practices

• •Embrace the "Heifer" Persona (Playfully): Use the brand name and associated playful, slightly sassy, country-inspired language consistently but appropriately. Keep it lighthearted and endearing.
• •Inject Humor and Relatability: Incorporate witty remarks, relatable mom/life scenarios, and a generally humorous approach where fitting. This resonates with the product designs.
• •Maintain a Friendly, Conversational Style: Write as if you're talking to a friend. Use contractions, folksy expressions (e.g., "y'all," "bless your heart" - if authentic to the brand's desired Southern charm), and a warm, approachable tone.
• •Highlight the "Handmade" and "Family" Aspects: Remind customers that items are handcrafted with care and that their purchase supports a real family. This builds connection and trust.
• •Be Enthusiastic and Passionate: Let the love for crafting and the products shine through in the language used. Use exclamation points appropriately and convey genuine excitement for new items or customer interactions.

Social Perception

Small, Family-Run Business, Unique and Niche Products, Supportive Community, Relatable

Copy Examples

• •Facebook Post (New T-shirt): "Y'all, this new 'Mama Needs Coffee & A Little Bit of Chaos' tee just dropped, and it's speaking to our souls! ☕️ Perfect for those days when you're runnin' on caffeine and pure grit. Grab yours before this heifer runs out! #HeifersCraftShack #MamaLife #CoffeeLover #SassyStyle #HandmadeGoodness"
• •TikTok Video Caption (Showcasing Tumblers): "Spillin' the tea (or whatever you fancy in our tumblers 😉)! ✨ New designs comin' in hot, perfect for keepin' your drinks cool and your sass levels high. Which one are you snaggin'? Let us know! 👇 #HeifersCraftShack #CustomTumblers #GlitterEverything #CraftyMama #ShopSmall #TennesseeMade"
• •Product Description (Car Freshener): "Tired of your car smelling like yesterday's fast food? Bless your heart. Freshen things up with our 'Southern Charm' car freshie! Smells as sweet as pecan pie and looks cuter than a pig in mud. Handmade with love and a sprinkle of sass, right here in Tennessee. #CarFreshie #SouthernStyle #Handmade #HeifersCraftShack"
• •Instagram Ad (Highlighting Customization): "Got a wild idea for a shirt or tumbler? Don't be shy, heifer! We love bringing your custom dreams to life. ✨ Slide into our DMs or email us at heiferscraftshack@gmail.com and let's create somethin' uniquely YOU! Supporting this crafty mama means supporting a dream. #CustomMade #PersonalizedGifts #HeifersCraftShack #CreativeQueen #MadeWithLove"
• •Website Banner (General): "Heifers Craft Shack: Stirrin' Up a Little Fun with Handmade Goodness! From sassy tees to custom tumblers, we're your one-stop shop for unique treasures. Thanks for supportin' our family-run craft adventure!"