Brand Tone

Informative, educational, aspirational, health-focused, trustworthy, assuring, sophisticated, premium, and approachable.

Brand Values

• •Science & Efficacy
• •Quality & Purity
• •Health & Longevity
• •Natural Connection
• •Transparency

Best Practices

• •Consistently highlight New Zealand origin and quality control.
• •Reinforce the 'Proudly Kiwi' aspect.
• •Emphasize the Auckland-based factory.
• •Prominently display certifications (GMP, etc.).
• •Differentiate from global competitors by highlighting quality and origin.

Social Perception

Positive to neutral, trusted for quality, growing international presence, and some price sensitivity.

Copy Examples

• •Experience the purity of New Zealand with our scientifically formulated supplements.
• •Unlock cellular health with our NMN and NAD+ complexes, crafted in our Auckland factory.
• •Elevate your wellness journey with our premium collagen, inspired by nature and perfected by science.
• •Trust in our commitment to quality, with GMP, HACCP, RMP, and FDA certifications.
• •Join anti-aging legend Hu Bing in discovering the benefits of OXYENERGY's traceability and quality.