Brand Tone

calming, nurturing, and elegant, focused on wellness/beauty

Brand Values

• •Self-Care & Wellness
• •Natural/Gentle Ingredients
• •Elegance/Beauty
• •Comfort & Style (if apparel is a focus)

Best Practices

• •Develop a Brand Voice Guide: Clearly define adjectives that describe your brand's personality (e.g., serene, nurturing, elegant, radiant, gentle) and those to avoid (e.g., harsh, clinical, loud, aggressive). Share this with anyone creating content.
• •Use Evocative Language: Employ words that appeal to the senses and emotions tied to wellness and tranquility (e.g., "whispers," "glow," "soothe," "sanctuary," "serene," "radiant").
• •Maintain Consistent Terminology: Use the same terms for recurring concepts or product benefits (e.g., if it's about "radiance," use that consistently rather than switching between "shine," "brightness," "luminosity" without intention).
• •Focus on "You" and Benefits: Address the customer directly and highlight how the products will make them feel or the benefits they will experience (e.g., "You'll feel refreshed and renewed," "Your skin will thank you").
• •Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetics of the brand (e.g., if visuals are soft and minimalist, the copy should reflect that, not be overly energetic or cluttered).

Social Perception

trendy, accessible, and in tune with current beauty interests. Might lend an air of sophistication or European chic to an international audience, or it may primarily target a Francophone market. Could lead to a perception of a lifestyle brand, or potentially a lack of clear focus if not marketed cohesively.

Copy Examples

• •Headline for a new facial serum: "Lunevia: Unveil Your Inner Glow. Discover the serene touch of [Key Ingredient]."
• •Instagram caption for an aroma oil: "Transform your space into a sanctuary with Lunevia. Our [Scent Name] oil whispers tranquility into your busiest days. ✨ #LuneviaWellnes #SelfCareRitual"
• •Product description snippet for a gentle cleanser: "Wash away the day, embrace the calm. Lunevia's [Product Name] cleanses gently, leaving your skin soft, soothed, and ready for the moon's soft light."
• •TikTok video hook for a skincare routine: "Stressed skin? ✨ Let Lunevia guide you to a moment of pure serenity. Start with..."
• •Facebook ad copy: "Invest in your well-being. Lunevia offers a touch of everyday luxury, from soothing skincare to calming aromas. Explore our collection and find your peace. Shop now at lunevia.fr."