Brand Tone

direct, product-focused, and geared towards enthusiasts

Brand Values

• •Quality Products
• •Customer Experience
• •Community/Lifestyle
• •Variety and Choice

Best Practices

• •Consistently use language and references that resonate with hookah enthusiasts.
• •Clearly communicate what makes your products stand out.
• •Position the brand as a go-to resource for hookah needs, offering guidance and expertise.
• •Avoid overly complicated jargon unless it's commonly understood by the target audience. Make product descriptions easy to understand and informative.
• •Ensure copy complements the high-quality, appealing imagery of products and the hookah lifestyle.

Social Perception

a supplier of a wide array of hookah-related items, appreciated for product variety, price, and quality.

Copy Examples

• •Elevate Your Sessions: Discover the rich flavor and dense clouds with our premium Izzy Coco charcoals. Naturally made for a pure hookah experience.
• •Your Perfect Hookah Awaits. From sleek modern designs to classic setups, find the ideal match for your style in our extensive collection.
• •Unlock a World of Flavor. Explore our curated selection of shisha tobacco, featuring everything from timeless classics to bold new blends.
• •Don't just smoke. Experience. Our range of high-quality hookahs and accessories are designed for the discerning enthusiast.
• •Got Questions? We've Got Answers (and Gear!). Our team is passionate about hookah and ready to help you find exactly what you need for an unforgettable smoke.