Brand Tone

encouraging, accessible, inspirational, welcoming, supportive, positive, playful, and energetic

Brand Values

• •Creativity for Everyone
• •Community and Connection
• •Process Over Perfection
• •Support and Guidance
• •Joy and Well-being

Best Practices

• •Lead with "Encouragement." Always start from the assumption that the reader might be hesitant or feel they aren't 'artistic.' Use reassuring and welcoming language like 'no experience necessary,' 'we'll guide you,' and 'just for fun' to lower the barrier to entry.
• •Focus on the 'Why,' Not Just the 'What.' Instead of only listing the class features (e.g., '3-hour acrylic class'), highlight the emotional and experiential benefits: 'a relaxing escape,' 'a fun night out with friends,' 'a chance to unwind and create.'
• •Use Community-Centric Language. Employ words like 'join us,' 'our community,' 'together,' and 'like-minded people' to reinforce the studio's value as a friendly gathering place.
• •Keep it Positive and Inspirational. The copy should always feel uplifting. Frame art as a joyful journey of self-expression. Celebrate the process and the courage to try something new, not just the technical skill of the final product.
• •Adapt the Tone to the Platform. While the core values remain the same, the delivery should change. Keep the encouraging and accessible tone on the website and Facebook. Make it more energetic, visual, and trend-focused on Instagram Reels and TikTok to capture attention quickly.

Social Perception

Highly positive, viewed as an engaging, friendly, welcoming, and fun place to learn art, with a strong presence in the local creative community.

Copy Examples

• •Headline: Your weekly escape is calling. Body: Trade your screen time for studio time. In just 3 hours, you can go from a blank canvas to a finished masterpiece, all with a glass of prosecco in hand. No experience? No problem. Our instructors guide you every step of the way. Tap the link to book your spot and unleash your inner artist! Call to Action: Book Your Creative Escape.
• •Headline: More than just a painting class. Body: Watch your child's confidence and creativity blossom! Our kids' workshops are a space for them to explore color, develop patience, and make new friends. We focus on fun and self-expression, helping every child find their unique artistic voice. New groups are forming now! Call to Action: Learn More About Kids' Classes.
• •Headline: We Believe Everyone Is an Artist. Body: You don't need to be Picasso to create something beautiful. At IZO Art studija, we provide the tools, the guidance, and the encouraging atmosphere. All you need to bring is your curiosity. Discover our workshops, creative events, and art kits. Call to Action: Explore Our Classes.
• •Visual: Fast-paced montage of a fluid art pour, a brush stroke, a smiling participant, and clinking glasses. On-Screen Text: 'POV: You finally tried that art class you were nervous about.' 'And it was awesome.' Caption: The best way to spend a Friday night in Riga. ✨ #ArtStudio #Riga #CreativeVibes #PaintingClass
• •Subject: Ready to Create? New Workshops Are Here! Body Preview: Hi [Name], leave the stress of the week behind and join us for a session of painting and relaxation. From our popular acrylic masterclasses to new special events, find your perfect creative outlet. Call to Action: See the Schedule.