Brand Tone

Cultural & Proud, Youthful & Trendy, Humorous & Witty, Approachable & Friendly, Authentic

Brand Values

• •Cultural Pride
• •Connection & Community
• •Creativity & Originality
• •Relatability
• •Quality

Best Practices

• •Embrace "Manglish" and Malayalam Thoughtfully
• •Stay Culturally Connected
• •Use Humor and Wit
• •Engage Genuinely
• •Prioritize Relatability

Social Perception

Positive & Appreciative, Niche & Specific, Fashionable & Expressive, Community-Focused, Growing Presence

Copy Examples

• •Product: "Naatil Evideya?" (Where in the homeland are you from?) T-shirt Copy: "Rep your roots! 😉 Whether you're chilling in Thrissur or hustling in Dubai, let everyone know your heart belongs to Kerala. Grab this tee and wear your 'Naatil Evideya?' with pride! #Mallufied #KeralaPride #MalayaliSwag"
• •General Instagram Post (Festival themed - e.g., Onam): Copy: "Onam Ashamsakal, ellavarkum! цветы и гирлянды May your Onam be filled with pookkalams, sadhya, and all the Mallu joy! ✨ What's your favorite Onam memory? Share below! 👇 #HappyOnam #MallufiedFestivities #KeralaCulture"
• •Product: Hoodie with a witty Malayalam slang/phrase Copy: "Katta waiting for the weekend like... 😴 This hoodie gets it. Cozy, cool, and 100% Mallu-fied. Perfect for those 'chumma' days. Link in bio to snag yours! #Mallufied #MalayalamSlang #WeekendVibes #KeralaFashion"
• •Story/Reel promoting new arrivals: Visual: Quick cuts of new t-shirt designs. Text Overlay/Voiceover: "Potha Potha! New drops just landed! 🔥 Fresh designs, same Mallu heart. Don't be a 'kozhappam' – check 'em out before they're gone! Shop now! #MallufiedNewbies #KeralaStyle #MustHave"
• •User-Generated Content Feature: Copy: "Look at @[username] absolutely rocking our 'Kerala Blasters Manjappada' tribute tee! 💛⚽️ Love seeing how you Mallu-fy your style! Tag us in your pics for a chance to be featured! #MallufiedFamily #CustomerLove #KeralaFootball #WearYourPassion"