Brand Tone

Inspiring & Creative, Friendly & Approachable, Enthusiastic & Passionate, Modern & Trendy, Helpful & Educational

Brand Values

• •Creativity & Self-Expression: Providing tools and resources for individuals to express themselves artistically.
• •Quality: Offering durable and effective tufting guns, quality yarn, and comprehensive kits.
• •Community: Fostering a community of makers through workshops and online engagement.
• •Joy of Making (DIY Ethos): Emphasizing the satisfaction and fun derived from creating something by hand.
• •Accessibility: Aiming to make the craft of tufting accessible to beginners through kits and guidance.

Best Practices

• •Always Inspire Action and Creativity: Use language that encourages making, trying, and exploring. Words like "create," "imagine," "discover," "unleash," and "design" fit well.
• •Keep it Friendly and Inclusive: Write as if you're talking to a creative friend. Avoid overly technical jargon unless explaining it clearly. Welcome beginners and celebrate all efforts.
• •Show, Don't Just Tell, the Passion: Let your enthusiasm for tufting and crafting shine through. Use exclamation points where appropriate (but don't overdo it), vibrant adjectives, and share the joy of the process.
• •Be Visually Descriptive: Tufting is a visual and tactile craft. Use words that evoke texture, color, and the satisfaction of the finished product (e.g., "plush," "vibrant," "fluffy," "cozy," "statement piece").
• •Maintain an Educational and Supportive Undercurrent: While being fun and inspiring, ensure your copy also offers value by hinting at the support, guidance, and quality materials customers will receive. Phrases like "we're here to help," "easy-to-follow," and "quality supplies" reinforce this.

Social Perception

Customers and the public generally perceive Giska Kits as a vibrant and exciting brand that makes a trendy craft (tufting) accessible. They are seen as a go-to source for tufting supplies and learning in their region (Iceland) and potentially beyond, for online shoppers. The workshops are perceived as a fun and engaging activity. There's an appreciation for the aesthetic quality of their products and marketing materials. The brand is viewed as supportive and encouraging of beginners in the craft.

Copy Examples

• •Instagram Post (Showcasing a new yarn color): New color alert! 🌈 Get ready to weave your wildest dreams with our latest vibrant yarn. Perfect for making that statement rug you've been imagining. What will you create? #GiskaKits #Tufting #DIYDreams #CraftTherapy #NewYarn
• •Website Product Description (for a Beginner Tufting Kit): Unleash your inner artist! Our All-in-One Tufting Kit has everything you need to dive into the wonderfully fluffy world of rug making. No experience? No problem! We provide easy-to-follow instructions and all the quality gear to get you started on your first masterpiece. Let's make something awesome together!
• •TikTok Video Idea (Caption for a quick demo): Tufting ASMR anyone? 😉 Watch the magic happen! Grab your Giska Kit and let's get tufting. So satisfying! ✨ #TuftingGun #DIYRug #Crafty #GiskaKits #OddlySatisfying
• •Email Newsletter Snippet (Promoting a workshop): Ready to get hands-on? Join our upcoming Tufting Workshop in Reykjavík! Learn the ropes, meet fellow craft lovers, and walk away with your very own custom-tufted piece. Spaces are limited – book your spot and let's create together! Visit giskakits.is/workshops
• •Facebook Ad (Targeting DIY enthusiasts): Tired of the same old hobbies? Discover the joy of tufting with Giska Kits! Create unique, plush décor that screams 'YOU'. From vibrant yarns to top-notch tufting guns, we've got your next creative obsession covered. Shop now and start your tufting adventure!