Brand Tone

Empowering & Motivational, Aspirational & Success-Oriented, Direct & Hustle-Oriented, Supportive & Guiding, Trendy & Youthful (for cosmetics/entrepreneurial side); Elegant & Sophisticated, Conscious, Understated & Minimalist (for handbag line).

Brand Values

• •Entrepreneurship & Empowerment: Enabling others, especially women, to achieve financial independence.
• •Accessibility (for business starters): Providing affordable wholesale options and starter kits.
• •Hustle & Drive: Celebrating ambition and hard work.
• •Community & Support: Offering guidance and resources to "Tastis" (a term used for their community/customers).
• •Quality (implied for B2B): Offering products that others can confidently build a brand upon.
• •Modernity & Style: Across both handbags (timeless, minimalist) and cosmetics (trendy, appealing packaging).
• •Resilience: Stemming from the founder's own story.

Best Practices

• •Know Your Audience, Speak Their Language: Continue using youthful, trendy language, emojis, and calls-to-action that resonate with aspiring entrepreneurs and beauty enthusiasts on platforms like TikTok and Instagram (e.g., "Boss Babe," "slay," "get to the bag"). For the handbag line, maintain a more sophisticated, elegant tone if that audience is distinct.
• •Empower and Inspire: Consistently weave messages of empowerment, financial independence, and achieving dreams into the copy. Share success stories (yours and your customers') to motivate and build trust.
• •Be Authentic and Relatable: Share the journey, including challenges (as the founder does). This builds connection and makes the success seem more attainable for the audience.
• •Create a Glossary of Brand Terms/Hashtags: Standardize the use of terms like "Tastis," "Boss Babe," and key hashtags (#IyeTasti, #LipGlossBoss, #Lashpreneur, #TastiTribe) across all communications to reinforce brand identity and community.
• •Tone Segmentation (If Applicable): If the handbag line targets a different demographic or has distinct brand goals, ensure its copy maintains its specific tone (elegant, minimalist, conscious) separate from the more exuberant tone of the cosmetics/entrepreneurial side. Ensure visual branding aligns with the tone for each segment.

Social Perception

Viewed as a resource and inspiration for starting beauty businesses, a vendor for wholesale cosmetics, innovative with vending machines, handbags are stylish and ethically conscious, founder is a role model, and fosters a sense of community with the term 'Tastis'.

Copy Examples

• •Instagram/TikTok Post (Promoting Lip Gloss Starter Kit): Stop dreaming, start DOING! ✨ Your lip gloss empire starts NOW with our Boss Babe Starter Kit. Everything you need to go from side hustle to main hustle. Tap the link in bio & let’s get this bread! 🍞👑 #IyeTasti #LipGlossBoss #EntrepreneurLife #StartYourBusiness #BeautyBiz
• •Facebook Ad (Targeting Aspiring Lashpreneurs): Ready to be your own boss? 💅 Iye Tasti empowers you to launch your dream lash business! High-quality wholesale lashes, private label options, and the support you need to SLAY the game. Click to learn more & join the #TastiTribe! 💖 #Lashpreneur #BossUp #IyeTastiCosmetics #SideHustleSuccess
• •Website Banner (Vending Machine Opportunities): Passive Income Alert! 💸 Discover how Iye Tasti can help you launch your own profitable beauty vending machine. Your 24/7 glam spot is waiting! Learn More & Secure Your Future. #VendingMachineBusiness #Beautypreneur #IyeTasti
• •Email Marketing (to existing B2B leads): Hey Tasti! 👋 Ready to level up your brand? Our new private label mascara line just dropped! 🤩 Custom packaging, boss branding, and the quality your customers will RAVE about. Be the first – shop wholesale now! ✨ #PrivateLabelCosmetics #IyeTasti #BeautyBrandOwner
• •YouTube Video Title/Description Snippet (Motivational Content): FROM $0 TO A BEAUTY EMPIRE 🚀 My REAL story + 3 tips to explode your own brand! If I can do it, YOU can too. Let's make those dreams a reality, Tastis! Full vendor guide in description. #IyeTasti #BusinessMotivation #EntrepreneurJourney #GirlBoss