Brand Tone

Professional, warm, personal, and trustworthy.

Brand Values

• •Naturalness and Purity
• •Quality (Made in Germany)
• •Health and Well-being
• •Transparency
• •Customer-centricity
• •Sustainability
• •Empowerment

Best Practices

• •Maintain a consistent tone of warmth and expertise in all communications.
• •Highlight the 'Made in Germany' aspect to reinforce quality.
• •Emphasize the natural and pure ingredients used in the products.
• •Focus on the benefits to the customer's health and well-being.
• •Promote transparency by providing clear information about ingredients and processes.

Social Perception

A trusted source for high-quality, natural health supplements. Perceived as transparent, customer-centric, and committed to sustainability.

Copy Examples

• •"From boosting your immune system to enhancing your daily energy, experience the difference pure, potent nutrients can make."
• •"Our founder’s passion for natural solutions is at the heart of every Vital Aurea product."
• •"Vital Aurea: High-quality dietary supplements made in Germany, emphasizing natural ingredients, purity, and their contribution to vitality and well-being."
• •"Committed to quality, purity, transparency, customer satisfaction, and sustainable packaging."
• •"Empowering you to take responsibility for your health through natural means."