Brand Tone

Authentic, Passionate, Confident & Empowering, Informative & Transparent

Brand Values

• •Quality Craftsmanship
• •Timeless Design & Functionality
• •Sustainability & Slow Fashion
• •Individuality & Self-Expression
• •Authenticity & Personal Story
• •Customer Satisfaction

Best Practices

• •Emphasize 'Feel' as much as 'Look': Use evocative language that describes the tactile qualities of the materials (e.g., 'buttery soft leather,' 'breathable linen') and the experience of using the products (e.g., 'effortless to carry,' 'moves with you').
• •Highlight Quality and Durability with Specifics: Instead of just saying 'high quality,' mention 'ethically sourced leather,' 'hand-stitched details,' 'natural fibers,' or 'designs perfected over years.'
• •Connect to Values Consistently: Regularly reinforce the brand's commitment to slow fashion, sustainability (where applicable, e.g., material choices, local production), and timeless style over fleeting trends.
• •Showcase Iwona's personal journey: Weave in elements of her story, her design philosophy, and the brand's evolution to build authenticity and emotional connection.
• •Incorporate Customer Testimonials: Use direct quotes or paraphrased feedback to demonstrate customer satisfaction and the positive impact of the products.

Social Perception

High-Quality Artisan Goods, Designer with a Story, Ethically Conscious, Emerging Brand with Growing Presence

Copy Examples

• •Iwona Ash: Lightweight, elegant, and functional bags for the modern woman.
• •Our bags are handcrafted with quality materials, designed to be both beautiful and practical for everyday use.
• •Each bag tells a story of craftsmanship, sustainability, and individuality.
• •Experience the softness and lightness of our bags, designed to move with you.
• •Discover the perfect blend of style and utility in our timeless designs.