Brand Tone

Professional, informative, and reliable (core). Engaging, helpful, and energetic (social media). Consumer-focused, highlighting originality, practicality, and convenience (diversified products).

Brand Values

• •Quality
• •Competitive Pricing/Accessibility
• •Customer Service & Trust
• •Reliability & Functionality
• •Authenticity

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe the brand's tone (e.g., Professional, Reliable, Informative, Engaging, Modern for consumer goods) and those it should avoid (e.g., overly casual, flippant, generic for B2B). Provide examples for each.
• •Audience-Specific Adaptation: While maintaining core values like reliability and quality, adapt the tone slightly for different target audiences. For example, be more formal and technical for medical professionals versus more enthusiastic and lifestyle-oriented for general consumers on social media.
• •Consistency Across Channels: Ensure the core message of quality, authenticity, and customer trust is present whether on the website, social media, or marketplaces, even if the delivery style varies.
• •Focus on Benefits and Solutions: Whether it's a life-saving medical device or a convenient office gadget, frame copy around how the product benefits the user or solves a problem, reinforcing the brand's value as a provider of "functional products."
• •Maintain Transparency and Authenticity: Continue to emphasize "productos originales" and provide clear information, as this builds trust, a core component of their stated values and current positive perception. This includes clear communication about shipping, billing, and customer support.

Social Perception

Professional Clients (Medical/Lab): Likely perceive Amaru Comercializadora as a specialized supplier focused on quality and reliability for essential equipment and supplies. General Consumers (Diversified Products): Based on their newer product lines and Mercado Libre presence, consumers likely see them as a source for original, imported goods with good customer service and fast shipping. The positive rating on Mercado Libre, though limited, supports this. Online Engagement: Users on social media actively inquire about products, indicating interest and a perception of the brand as responsive.

Copy Examples

• •For Medical Professionals (Facebook/LinkedIn Ad - Professional, Reliable): Ensure precision in your laboratory with Amaru Comercializadora. We provide high-quality, certified medical and laboratory equipment, delivered on time to support your critical work. Become our strategic ally. Learn more: [link]
• •For General Consumers (Instagram Post - Engaging, Trustworthy): Upgrade your workspace with style and function! ✨ Our new executive chairs are original, ergonomic, and ready for immediate delivery. At Amaru Comercializadora, we bring you authentic imported products you can trust. Shop now! #AmaruHomeOffice #OriginalProducts
• •For Tech/Gadget Enthusiasts (TikTok Video Script - Energetic, Direct): (Upbeat music, quick cuts of a Bluetooth bulldog speaker) Unleash the fun! 🔊 Get your original Bulldog Bluetooth Speaker from Amaru Comercializadora. Powerful sound, unique design, and fast shipping all over Mexico! Link in bio to get yours! #AmaruGadgets #TechDeals #OriginalSound
• •Website Banner for Diversified Products (Consumer-focused, Value-driven): Amaru Comercializadora: Your trusted source for original imported goods. From essential office supplies to the latest gadgets and stylish tennis shoes – quality and great prices, delivered to your door. Explore our collections!
• •Email to Existing B2B Clients (Informative, Relationship-focused): Dear [Client Name], At Amaru Comercializadora, we're committed to continually supporting your success. We've recently updated our catalog with new [specific product category, e.g., diagnostic tools] to meet your evolving needs. Quality and reliability, as always. View our latest arrivals: [link]