Brand Tone

aspirational yet approachable, sophisticated, and welcoming

Brand Values

• •Curated Quality
• •Authentic Aesthetics
• •Timeless & Modern Design
• •Intentional Living
• •Customer-Centricity & Expertise
• •Community

Best Practices

• •Balance Sophistication with Warmth: While showcasing expertise and high-quality products, always maintain a welcoming and approachable tone, especially in direct customer communications and social media.
• •Emphasize "Curated" and "Intentional": Consistently use language that reflects the care and thoughtfulness behind product selection and design advice (e.g., "hand-picked," "thoughtfully chosen," "designed with intention").
• •Highlight Authenticity and Timelessness: Weave in terms like "authentic," "timeless," "modern classic," and "lasting style" to reinforce these core values in product descriptions and service explanations.
• •Tell Stories: Share the inspiration behind certain pieces or collections, or showcase client transformations (with permission) to connect on a more personal level and illustrate the brand's impact. This aligns with the founder's story of being inspired by travel.
• •Engage Genuinely: On social media, respond to comments and messages in a friendly, helpful, and personal manner, reinforcing the community aspect and the people behind the brand. Continue to show appreciation for customer support.

Social Perception

Stylish and Trend-Aware, High-Quality, Knowledgeable and Professional, Inspiring, Friendly and Personable

Copy Examples

• •Instagram Post (Image: Beautifully styled living room corner): Find your authentic aesthetic. ✨ At Ivy & Stone, we curate timeless pieces and modern accents to help you design a home that truly reflects you. #IvyAndStoneHome #InteriorDesign #TimelessDecor #HomeInspo #AuthenticLiving
• •Facebook Ad (Carousel of home decor products): Transform your space from house to home. Ivy & Stone offers hand-picked furnishings and expert design services to help you create a haven you’ll love for years to come. Shop our collection online or visit our lifestyle boutique! #CuratedHome #HomeDecor #LifestyleBoutique #InteriorStyling #IvyAndStone
• •Website Banner for Design Services: Your Vision, Our Expertise. Let Ivy & Stone’s dedicated designers help you thoughtfully curate a simplistic, modern, and timeless home. Book your consultation today. [Link] #DesignServices #HomeRenovation #NewBuild #IvyAndStoneDesign
• •TikTok Video Teaser (Quick cuts of unique decor items): Sourced with passion, styled with you in mind. Unique finds arriving weekly at Ivy & Stone! 😉 #IvyAndStone #HomeAccents #StatementPiece #ShopLocal #NewCollection
• •Email Newsletter Subject Line: Create a Space You Love: Timeless Inspiration from Ivy & Stone (Body Snippet): Discover pieces that tell a story. At Ivy & Stone, we believe in intentional design and authentic style to make your home a true reflection of you.