Brand Tone

Empowering & Confident, Friendly & Approachable, Trendy & Fun, Inclusive & Welcoming

Brand Values

• •Empowerment: Helping women, especially Black women, feel confident and express themselves.
• •Inclusivity: Providing fashionable clothing for a wide range of body types and sizes.
• •Representation: Aiming to represent Black women of all body types and skin tones positively within the fashion industry.
• •Community: Building a supportive community through social media, particularly their VIP Facebook group and TikTok.
• •Self-Expression & Style: Encouraging women to express their unique style and dress for their mood.
• •Quality & Customer Service: Indicated by positive customer reviews and a stated commitment to not compromising on quality and style while expanding size ranges.

Best Practices

• •Speak Directly to Your "Queen": Always address the customer with empowering and inclusive language. Use terms like "Queen," "fabulous," "confident," and focus on how the clothing will make *her* feel.
• •Embrace Inclusivity in Every Message: Continuously highlight size inclusivity and the brand's commitment to representing all women, especially Black women. This should be woven naturally into product descriptions, social media posts, and campaign messaging.
• •Keep it Real and Relatable: Share behind-the-scenes content, founder stories, and customer features. Use a friendly, approachable tone, as if talking to a friend. Avoid overly formal or technical jargon.
• •Highlight Empowerment and Confidence: Frame product benefits around how they help women "unleash their inner queen," boost confidence, and express their personal style.
• •Stay Trendy and Fun: Inject energy and excitement into the copy. Reflect current trends (where appropriate for the brand) and maintain a sense of joy and fun in fashion.

Social Perception

Positive Customer Feedback, Empowering and Inclusive, Community-Focused, Trendy

Copy Examples

• •Instagram Post Caption (Showcasing a new dress): Unleash YOUR inner queen! 👑 Our new [Dress Name] is here to make you feel as fabulous and confident as you truly are. Designed for every body, because style knows no size. Tap to shop and step into your power! #IvyReina #InnerQueen #SizeInclusiveFashion #NewCollection #TrendyStyle
• •Email Subject Line (For a sale): Hey Queen! Your Reign Just Got More Glamorous (and Affordable!) ✨
• •Website Banner (Homepage): Ivy Reina: Style That Celebrates You. Shop trendy, size-inclusive fashion from XS-4X and unleash your confidence. Every Queen deserves to shine!
• •TikTok Video Concept Intro: Hey fabulous Queens! Ashley here! 👋 Ready to have some fun with fashion? Today, we're styling our bestselling [Product Name] three ways to show you how versatile and confidence-boosting it is! Let's get to it! #IvyReinaStyle #FashionFun #ConfidenceBoost #StyleHacks
• •Facebook Ad Copy: Tired of clothes that don't get YOU? At Ivy Reina, we celebrate every curve, every style, every Queen. Discover fashion that fits, flatters, and lets your true self shine. Join our Queendom of confident women! Shop now for [Offer, e.g., Free Shipping]. #IvyReina #FashionForQueens #BodyPositivity #ShopYourStyle