Brand Tone

Creative & Artistic, Approachable & Friendly, Passionate, Community-focused, Conscious & Mindful

Brand Values

• •Uniqueness & Individuality
• •Creativity & Artistry
• •Sustainability & Eco-consciousness
• •Quality & Craftsmanship
• •Community & Connection
• •Inspiration from Nature

Best Practices

• •Embrace Imperfection and Authenticity: Use language that feels genuine and down-to-earth. Don't be afraid to be a little playful and show the human side of the brand (e.g., "Sustainability is our jam, too").
• •Highlight the Handmade & Artistic Process: Continuously reinforce that items are handcrafted, unique, and made with passion. Share behind-the-scenes glimpses.
• •Speak to Conscious Consumers: Regularly mention eco-friendly practices, sustainability efforts, and the mindful nature of the products.
• •Foster a Sense of Community: Use inclusive language ("join the mane gang," "fellow design enthusiasts"). Encourage interaction and sharing.
• •Focus on Uniqueness and Individuality: Use strong, confident language that celebrates originality and the distinctive quality of concrete as a design medium.

Social Perception

Innovative & Unique, Community-Engaged, Artistic & Craft-Oriented, Eco-Minded. The founder, Rachel Ziegler, is perceived as a passionate artist and entrepreneur who successfully turned a creative outlet into a business.

Copy Examples

• •Ditch the mass-produced. Embrace the perfectly imperfect. Our handmade concrete decor tells a story, just like yours. #IvyManeStudio #ConcreteArt
• •Get your hands dirty (literally!) and unleash your inner artist. Our concrete workshops are where creativity and good vibes collide. Sign up today! #HobokenWorkshops #DIYDecor
• •Inspired by nature, crafted by hand, designed for your unique space. Discover concrete decor that's as individual as you are. #SustainableStyle #HandmadeHome
• •More than just decor, it's a little piece of our heart (and eco-friendly concrete!). Join the Mane Gang for conscious homewares. #ShopSmall #EcoDecor
• •Why fit in when your home can stand out? Our small-batch concrete pieces are unapologetically unique – just the way we like it. #IvyManeOriginals #StatementDecor