Brand Tone

Friendly, Accessible, Trendy, Youthful, and Aspirational

Brand Values

• •Affordability
• •Trend-Focused
• •Customer Inspiration & Confidence
• •Family-Owned
• •Accessibility
• •Customer Appreciation

Best Practices

• •Develop a Tone of Voice Guide: Document the brand's personality traits (e.g., friendly, enthusiastic, youthful, helpful), keywords, preferred sentence structure, use of emojis, and a "words we use/don't use" list. Share this with everyone creating content.
• •Know Your Audience: Understand who you're talking to. ivy & leo targets women looking for trendy, affordable fashion. The language should resonate with this demographic – be relatable, current, and engaging.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or an email newsletter, the tone should feel like it's coming from the same brand personality. This builds trust and recognition.
• •Focus on "Her": Center the copy around the customer. Use "you" and "your" frequently. Highlight how the clothes will make *her* feel (e.g., "feel confident," "standout style," "perfect option for you").
• •Train and Empower Staff (Especially for In-Store & Online Customer Service): While this analysis focuses on copywriting, the brand's overall tone is impacted by all interactions. Ensure that customer-facing staff are trained to embody the desired friendly and helpful tone, bridging any gap between the online persona and offline experience. This is crucial given some of the mixed customer service reviews.

Social Perception

Trendy clothing at affordable prices, go-to for current styles and fun, flirty pieces. Potential concerns regarding customer service in physical stores.

Copy Examples

• •Instagram Post Caption (New Arrival Dress): Hello, gorgeous! ✨ Spin into the new season with our brand new [Dress Name] dress! Perfect for sunny brunches or glam nights out. Affordable style that makes you feel amazing? Yes, please! 😉 Tap to shop before it's gone! #ivyandleo #newarrival #ootd #trendyfashion #affordablestyle
• •Website Banner (General Promotion): Your Style Upgrade Starts Here! 🔥 Fresh trends, feel-good prices. Discover the latest looks at ivy & leo and get ready to turn heads! Shop New In Now!
• •Email Subject Line (Sale Event): It's Treat Yourself O'Clock! 🎉 Up to 50% OFF Must-Have Styles at ivy & leo! *Email Body Snippet:* Hey fashion lover! Get ready to refresh your wardrobe without breaking the bank. Our can't-miss sale is ON, packed with the trendy pieces you've been eyeing. Find your new favorite outfit today!
• •Facebook Ad (Targeting Local Shoppers): Charlotte [or other local city] style stars! ✨ Pop into your ivy & leo boutique this week for stacks of new arrivals and that friendly service you love. From cute & casual to date-night dazzling, we've got your look covered – affordably! See you soon! #shoplocal #[CityName]fashion #ivyandleoboutique
• •Pinterest Pin Description (Outfit Inspiration): OOTD Inspo! 💖 Mix and match our latest [Top Name] top with the comfy-chic [Bottom Name] bottoms for an effortlessly cool vibe. Style that speaks you, prices that please your purse. #ivyandleostyle #fashionfinds #affordablechic #styletips #getthelook