Brand Tone

Personal, romantic, adventurous, warm, encouraging, emotional, narrative-driven, heartfelt, friendly, calming.

Brand Values

• •Authenticity
• •Adventure
• •Personal Connection
• •Quality & Professionalism

Best Practices

• •Always Tell a Story: Whether it's an Instagram caption or a blog post, frame the content as a narrative. Talk about the couple, the moment, the feeling. This reinforces the 'storyteller' value.
• •Use Emotional and Evocative Language: Employ words that tap into feelings of romance, adventure, and authenticity. Terms like 'soul,' 'wild,' 'legacy,' 'cherish,' 'breathtaking,' and 'connection' will resonate with the target audience.
• •Speak Directly to Your Ideal Client: Continue using phrases like 'for adventurous souls' or 'if you're the kind of couple who...' This creates an exclusive feel and pre-qualifies leads who share the brand's values.
• •Maintain a Personal, Friendly Voice: Write as Ivy would speak. Use 'I' and 'you' to create a direct conversation. Share small, personal details where appropriate to maintain the friendly, approachable connection that clients praise.
• •Balance Romance with Professionalism: While the tone is romantic, it should always be underpinned by clear, professional information. Ensure that calls-to-action, package details, and contact information are easy to find and understand, reassuring clients of the reliable service behind the beautiful art.

Social Perception

Exceptionally positive. Clients perceive Ivy as talented, professional, personable, a pleasure to work with, and a storyteller who enhances their experience. Perceived as a premium, boutique service offering a personal and artistic experience.

Copy Examples

• •For the wildly in love. We don't just take pictures; we tell the story of your greatest adventure.
• •Sun-drenched vows and a quiet promise between two souls. This is what it's all about. Not the fluff, not the performance, but the real, messy, beautiful moments that become the bedrock of your story. Are you ready to tell yours?
• •Your wedding day isn't a photoshoot. It's the first page of your biggest adventure together. If you believe in muddy hiking boots, windswept hair, and authentic moments over perfect poses, we might be the right fit. Let's capture the real you. Serving adventurous souls in SoCal & the PNW.
• •More than just your photographer, I want to be your trusted friend on your wedding day—the one who fixes your veil, makes you laugh, and quietly captures the tear rolling down your mom's cheek. My goal is for you to look back at your photos and not just see what your day looked like, but feel what it *felt* like.
• •Thank you so much for reaching out! I'm already so excited to hear about the adventure you're planning. The most important thing for me is that we connect and that you feel completely comfortable, so I'd love to hear your story...