Brand Tone

warm, personal, passionate, and customer-focused

Brand Values

• •Quality
• •Customer Satisfaction & Excellent Service
• •Passion for Interiors
• •Curated & Inspiring Design
• •Family-Run Ethos
• •Personal Touch

Best Practices

• •Write from Sarah's Perspective (or a "We" that feels personal): Use a warm, slightly informal yet professional voice. Infuse copy with genuine enthusiasm for the products and interior design. Incorporate storytelling elements related to Sarah's passion or the "family-run" aspect.
• •Emphasize Curation and Quality: Consistently use terms like "hand-picked," "carefully chosen," "high quality," "beautiful," and "inspiring" to reinforce the brand's commitment to offering special items.
• •Focus on the Customer's Home and Feelings: Frame product benefits around creating a "stylish," "cosy," "welcoming," or "beautiful" home. Connect products to feelings of comfort, joy, and personality.
• •Maintain a Helpful and Approachable Demeanor: Ensure all communications, from product descriptions to customer service responses, are friendly, helpful, and approachable, mirroring the positive service experiences highlighted in testimonials.
• •Be Consistent Across All Channels: Whether it's the website, any future social media, email newsletters, or even packaging inserts, the warm, personal, and quality-focused tone should be evident, reinforcing the brand identity at every touchpoint.

Social Perception

Clients appreciate product quality and aesthetics, customer service and the overall shopping experience, including fast delivery and well-packaged items.

Copy Examples

• •Welcome home to beauty. Discover Sarah’s hand-picked collection of timeless accessories, chosen with passion to bring warmth and style to your favourite spaces. At Ivy Home Interiors, quality and heartfelt service are always in season.
• •Sunlight catching our latest arrival just perfectly ✨ This [Product Name] isn't just an accessory; it's a little piece of joy, carefully selected by Sarah to bring that Modern Country charm you love into your home. What room would you see this in? Share your ideas below! #IvyHomeInteriors #HomeInspo #NewCollection #FamilyRunBusiness #QualityHomeware
• •Pour a little happiness into your everyday. Our [Jug Name] ceramic jug, with its delicate [detail, e.g., French-inspired pattern], is more than just a pitcher – it’s a promise of quality and a nod to timeless farmhouse style. Perfect for fresh blooms or your morning milk, it’s a piece Sarah would be proud to have in her own kitchen. Hand-picked for your beautiful home.
• •A Little Hello & Some Cosy Inspiration from Sarah at Ivy Home! 🍂
• •From our family home to yours. Ivy Home Interiors is Sarah’s dream, born from a lifelong passion for beautiful, quality homewares with a Modern Country heart. We believe your home should tell your story, and we're here to help you find the perfect finishing touches. Expect a warm welcome and pieces you'll treasure.