Brand Tone

Elegant & Aspirational, Warm & Inviting, Personal & Story-Driven, Helpful & Inspirational, Approachable & Friendly (especially on TikTok)

Brand Values

• •Timelessness over Trends
• •Quality Craftsmanship
• •Beauty & Elegance
• •Customer Connection & Storytelling
• •Seasonal Charm
• •Sustainability (emerging)

Best Practices

• •Develop a Brand Voice Guide: Document key attributes (e.g., elegant, warm, inspirational, personal), approved vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Prioritize "Timeless Elegance": Ensure copy consistently reflects the core value of offering enduring style rather than fleeting trends. Use descriptive and evocative language that speaks to quality and lasting beauty.
• •Incorporate Storytelling: Weave in the narrative of creating personal, cherished spaces. Highlight how products can contribute to a home's unique story and the memories made within it.
• •Maintain a Helpful and Inspirational Approach: Continue offering styling advice and practical tips. Frame content around helping customers "live beautifully" and create spaces they love.
• •Adapt Slightly for Platform, but Keep Core Intact: While the tone can be slightly more informal on platforms like TikTok, ensure the underlying values of elegance, quality, and warmth remain consistent across all communications. The core message should always be recognizable as Ivy Grey Interiors.

Social Perception

Positive Customer Experiences, Growing Reputation, Trusted Source for Homeware, Independent & Family-Run Appeal

Copy Examples

• •Product Description (Faux Flowers): "Invite everlasting spring into your home with our 'Ethereal Bloom' collection. Each petal is meticulously crafted for a touch of timeless elegance, ensuring your space always feels fresh and beautifully inviting. Live beautifully, effortlessly."
• •Social Media Post (Instagram - showcasing a styled corner): "Creating your sanctuary, one cherished piece at a time. ✨ Our handcrafted rattan tray and serene faux botanicals bring warmth and enduring style to those quiet corners. What story does your home tell? #IvyGreyInteriors #TimelessHome #HomeDecor #InteriorStyling #LiveBeautifully"
• •Email Subject Line (New Collection): "Discover Enduring Elegance: Our New [Season] Collection Has Arrived."
• •Website Banner (Homepage): "Crafting beautiful memories, season after season. Explore curated home decor that transcends trends and tells your unique story. Welcome to Ivy Grey Interiors."
• •Blog Post Introduction (Styling Tips): "Your home is a canvas of your life's most cherished moments. At Ivy Grey Interiors, we believe in empowering you to style it with pieces that reflect your heart. Join us as we explore simple ways to infuse timeless elegance and warmth into your living space, making every day a little more beautiful."