Brand Tone

Personal & Relatable, Passionate & Enthusiastic, Friendly & Approachable, Authentic & Honest, Caring & Nurturing

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Eco-Friendliness
• •Customer Happiness & Connection
• •Passion & Dedication
• •Well-being & Comfort

Best Practices

• •Use 'I' and Personal Stories: Continue sharing Kerry's personal journey, experiences as a nurse and mother, and her passion for the products. This builds authenticity and relatability.
• •Emphasize Care and Craftsmanship: Highlight the hand-poured nature, luxury ingredients (like Ecococo wax), and the attention to detail in every product. Use words that evoke a sense of quality and dedication.
• •Maintain a Friendly and Accessible Voice: Write as if you're talking to a friend. Use warm, inviting language. Ask questions to encourage interaction and make customers feel part of a community.
• •Be Open and Honest: Continue sharing the ups and downs of running a small business. This transparency fosters trust and makes the brand more human.
• •Focus on the 'Why' and Emotional Benefit: Connect the fragrances to feelings – cosiness, happiness, relaxation, nostalgia. Explain how Ivy Blossom products can enhance a customer's home and well-being, not just make it smell nice.

Social Perception

Supportive Community, Positive Product Feedback, Seen as a Genuine Small Business

Copy Examples

• •Hello, lovely people! Kerry here 👋 Just poured a fresh batch of our [Scent Name] wax melts, and oh my goodness, the scent bubbling away in my workshop is just heavenly! Made with all the love, eco-friendly Ecococo wax, and a sprinkle of passion for making your homes feel extra cosy. ✨ Which Ivy Blossom scent is making your space feel special today? #IvyBlossomMelts #HandPouredWithLove #HomeFragranceMagic #SmallBizJoy #CosyHome
• •(Video showing Kerry making wax melts, maybe a little tired but smiling) Juggling mum life, nursing shifts, and this beautiful little business of mine isn't always easy, but your lovely messages and seeing you enjoy your Ivy Blossom goodies makes every single moment worth it! 🥰 Thank you for being on this journey with me. What keeps you going on busy days? #SmallBusinessOwnerLife #Mumpreneur #NurseLife #WaxMeltAddict #PassionProject #MyWhy
• •At Ivy Blossom, we believe your home should be your sanctuary, a place filled with scents that spark joy and create beautiful memories. That’s why we pour our hearts (and the finest, eco-conscious ingredients!) into every wax melt. We're not just making home fragrance; we're crafting little moments of happiness, just for you. [Link to shop/blog about sustainable practices] #EthicalHomeFragrance #SustainableLiving #IvyBlossomValues #ScentedSanctuary #MindfulMoments
• •Happy Friday, fragrance lovers! ❤️ What are your weekend plans, and more importantly, which Ivy Blossom scent will be setting the mood? I’m thinking [Scent Name] for a relaxing evening in after a hectic week! Share your go-to weekend melts below – I love hearing what you’re all enjoying! 👇 #IvyBlossomCommunity #WeekendVibes #WaxMeltChat #FragranceFamily #ShareYourScent
• •*Slide 1 (Image of a slightly messy workspace with a smile):* Real talk: Small biz life isn't always perfectly curated pretty pictures! 😅 This is the beautiful chaos of creation station today! *Slide 2 (Poll):* Who else is powered by coffee and dreams today? ☕✨ YES! / Send Help (and more coffee!) *Slide 3 (Video of finished product):* But seeing these little beauties come together, knowing they're going to brighten your homes... that's the magic! ✨ So much love goes into each one. #AuthenticBusiness #SmallBusinessJourney #ItsAllWorthIt #IvyBlossomBehindTheScenes