Brand Tone

friendly, empowering, and enthusiastic

Brand Values

• •Empowerment
• •Self-Expression & Creativity
• •Accessibility & Affordability
• •Quality & Ease of Use
• •Self-Care
• •Cruelty-Free & Vegan
• •Supporting Small & Woman-Owned Businesses

Best Practices

• •Embrace Empowerment: Use language that uplifts and inspires. Focus on how the products help customers feel confident, stylish, and ready to take on their goals. Words like "empower," "celebrate," "boss," "conquer," and "shine" fit well.
• •Keep it Friendly & Approachable: Write as if you're talking to a friend. Use contractions, exclamation points (judiciously), and a generally enthusiastic and positive vocabulary. Avoid overly formal or technical jargon.
• •Highlight Ease and Convenience: Consistently emphasize how quick and simple it is to achieve a great manicure with Ivy & Ash products. Phrases like "in minutes," "effortless," "no fuss," and "easy to apply" should be staples.
• •Focus on Self-Expression & Fun: Showcase the variety of designs and encourage customers to experiment and show off their personality through their nails. Use descriptive and exciting adjectives for colors and patterns.
• •Stay True to Core Values: Regularly weave in mentions of being woman-owned, cruelty-free, vegan, non-toxic, and affordable where appropriate and natural. This reinforces the brand's identity and appeals to conscious consumers.

Social Perception

Customers generally perceive Ivy & Ash positively. Reviews frequently praise the quality and longevity of the nail wraps, often stating they are superior to other brands. The ease of application and the variety of cute and trendy designs are also commonly highlighted. Customers appreciate that the nail wraps are non-toxic and affordable. Many compliments are reported on the appearance of the nails when using Ivy & Ash products. The brand is seen as a fun and convenient way to achieve a stylish manicure at home. The connection to a woman-owned small business also resonates positively with some consumers.

Copy Examples

• •Instagram Post (New Collection Launch): Hey, boss babes! ✨ Get ready to UNLEASH your creativity with our brand new [Collection Name] nail wraps! 💅 Effortless style, zero fuss, and all the power to express your unique vibe. Which design will you rock first? 👇 #IvyAndAsh #NailWraps #EmpoweredWomen #NewCollection #DIYMani
• •Website Banner (Homepage): Your Dream Nails Are Just a Peel & Press Away! 😍 Discover Ivy & Ash: stunning, long-lasting nail wraps for the ambitious woman on the go. Feel fabulous in minutes! Shop now & get 20% off your first order!
• •Email Subject Line (Promotion): 💖 Treat Yourself, Gorgeous! Self-Care Sunday Starts with Ivy & Ash! Email Body Snippet: Hi [Customer Name], because you deserve to feel amazing! ✨ Explore our vibrant nail wraps and give your hands (and your mood!) an instant boost. Quick to apply, non-toxic, and oh-so-chic. Find your perfect set today!
• •Facebook Ad (Targeting busy women): No time for the salon? No problem! Ivy & Ash nail wraps give you a flawless, chip-free manicure in minutes. 💪 So you can conquer your day looking and feeling your best. Modern designs for the modern woman. Shop our bestsellers! #IvyAndAshNails #QuickMani #BossLady #SelfCareSimplified
• •Product Description Snippet (for a bold, glittery design): Dare to dazzle? ✨ Our '[Design Name]' nail wraps are for the woman who isn't afraid to shine! Packed with [color/glitter description], these wraps are your secret weapon for instant confidence. Easy to apply, long-lasting, and 100% fabulous – just like you! #GlitterNails #StatementNails #IvyAndAshStyle #FeelGoodNails