Brand Tone

Elegant, sophisticated, personal, and supportive.

Brand Values

• •Quality Craftsmanship
• •Personalization & Bespoke Service
• •Customer-Centric Approach
• •Modern Elegance
• •Passion for Design
• •Eco-consciousness

Best Practices

• •Always Emphasize a Personal Touch: Use "you" and "your" frequently. Speak directly to the couple's experience and aspirations. Refer to the stationery as a reflection of *their* story.
• •Maintain an Elegant Vocabulary: Use words like "exquisite," "bespoke," "cherished," "timeless," "sophisticated," and "beautiful" to describe products and the overall experience. Avoid overly casual slang or overly stuffy, formal language.
• •Highlight the Collaborative Process: Frame the service as a partnership. Use phrases like "Let's create together," "We're here to help," "Your vision, our expertise." This reinforces the supportive value.
• •Focus on the Emotional Connection: Connect the stationery to the feelings and memories of the wedding day. Emphasize that it's the "first glimpse" or a "cherished keepsake."
• •Be Visually Congruent: Ensure that the copy is always paired with high-quality imagery that reflects the modern, elegant aesthetic of the brand. The tone of the visuals and text should align seamlessly across all platforms.

Social Perception

Beautiful, high-quality products, excellent customer service, and the team's helpfulness and flexibility. Clients appreciate the ease of the ordering process and the company's ability to bring their vision to life. They are often described as professional and responsive. Recognized for their contemporary and chic designs.

Copy Examples

• •Website Homepage Banner: "Your love story, beautifully told. Discover bespoke wedding stationery that captures the essence of your unique journey. Let's create your first impression, together."
• •Instagram Post (showcasing a new design): "Introducing the 'Everly Suite' – where timeless elegance meets modern romance. ✨ Imagine your guests receiving this first glimpse of your special day. We're here to help you customize every detail. Link in bio for samples and consultations! #IvyAndGold #LuxuryWeddingStationery #ModernBride #WeddingInspiration"
• •Facebook Ad (targeting engaged couples): "Planning your dream wedding? Your stationery sets the tone. At Ivy & Gold, we craft exquisite, personalized invitations and on-the-day details that reflect your style. Let our passion for design make your planning a joyous experience. Get your complimentary sample pack today!"
• •Product Description (for a bespoke service): "More than just paper, it's a cherished keepsake. Our bespoke design service offers a truly personal journey, from initial concept to the final, exquisite piece. We'll work closely with you, infusing your personality and vision into every element, ensuring your wedding stationery is as unique as your love."
• •Email to a New Inquiry: "Welcome to Ivy & Gold! We're so thrilled you're considering us for your wedding stationery. We believe this is one of the most exciting parts of your wedding planning, and we're here to make it effortless and inspiring. Tell us about your vision – we can't wait to help bring it to life with designs you'll treasure forever."