Brand Tone

Whimsical, Romantic, Personal, Approachable, Empowering, Individualistic, Playful, Fun, Luxurious yet Accessible

Brand Values

• •Individuality & Self-Expression
• •Quality over Quantity & Craftsmanship
• •Ethical Production & Sustainability
• •Size Inclusivity
• •Customer Satisfaction & Connection
• •Timelessness over Trends
• •Creating a Community

Best Practices

• •Embrace Whimsical Language: Use evocative and descriptive words that paint a picture of romance, fairytales, and enchantment (e.g., "enchanting," "dreamlike," "magical," "story_book," "whimsy").
• •Maintain a Personal and Warm Voice: Address the audience directly and with warmth. Share stories, involve the founders' personalities, and make customers feel like part of an exclusive, caring community. Referencing handwritten notes or the personal care taken with each order reinforces this.
• •Champion Individuality and Empowerment: Craft messages that encourage self-expression and celebrate uniqueness. Use phrases that resonate with "dreamers, rebels, and those who stand apart."
• •Consistently Highlight Core Values: Weave in mentions of size inclusivity, ethical production, small-batch quality, and timeless design in a natural, non-preachy way. This reinforces brand integrity.
• •Engage Authentically on Social Media: Respond to comments and messages with the same personal and caring tone. Use user-generated content (like #IvorySheepFlock) to build community and show real people enjoying the "fashion fairytale".

Social Perception

Highly Positive, Loved for its Unique Aesthetic, Appreciated for Inclusivity, Praised for Customer Service, Seen as Ethical and Trustworthy, Community Feel

Copy Examples

• •Unlock your own fairytale. Our new [Collection Name] has arrived, filled with whimsical silhouettes and enchanting details, designed for the dreamer in you. Dare to be different, beautifully. Shop XXS-7X. #IvorySheepFlock #FairytaleFashion
• •Dress with intention, live with magic. At Ivory Sheep, every piece is a promise – ethically crafted, lovingly designed, and made to make you feel extraordinary. Because true style is about more than just clothes; it's about values. Discover conscious luxury. #EthicalFashion #SizeInclusiveStyle
• •Tired of fleeting trends? Embrace your unique story with Ivory Sheep. We create timeless, Victorian-inspired treasures for the rebels, the romantics, and every soul who dances to their own enchanting rhythm. Your style, your rules. #BeAnIvorySheep #IndividualityIsBeautiful
• •More than just a dress, it's a moment. From the first click to the handwritten note in your lovingly packaged order, we pour our hearts into making your Ivory Sheep experience as magical as our designs. Feel the love. #CustomerLove #PersonalTouch
• •Elevate the everyday to the extraordinary. Our Grand Bows are here to add a touch of playful opulence and Victorian charm to your every adventure. Because who decided fairytales can't be real life? #WhimsicalDetails #IvorySheepAccessories