Brand Tone

Elegant, Sentimental, and Exclusive

Brand Values

• •Artisanal Craftsmanship
• •Emotional Connection
• •Timelessness and Durability
• •Luxury and Elegance
• •Personalization

Best Practices

• •Lead with Emotion, Support with Luxury
• •Use Storytelling
• •Maintain a Sophisticated Vocabulary
• •Emphasize the "Handcrafted" Angle
• •Focus on "Forever"

Social Perception

Perceived as a high-end, niche brand catering to a discerning clientele. It is seen as a premium gifting solution that is artistic, creative, trustworthy, quality-focused, and aspirational.

Copy Examples

• •Some moments are too precious to fade. Preserve the beauty of your wedding day with our bespoke bouquet preservation service. We transform your cherished florals into a timeless work of art, an elegant echo of your love story.
• •Elegance that endures. Our everlasting roses are more than a gift; they are a promise of timeless affection, handcrafted to capture a feeling that never fades. The perfect symbol for your one and only.
• •The art of preservation. Watch as we delicately handcraft a client's special memory into a timeless resin frame. Each piece is made with love, exclusively for you. ✨
• •Ivory Rose: Where Luxury Blooms and Memories Are Forever. Discover our exclusive collection of handcrafted floral art, designed to celebrate life's most beautiful moments.
• •Make this anniversary unforgettable. Move beyond the transient and gift a symbol of your enduring love. Our bespoke floral creations are designed to be cherished for a lifetime, just like your memories together. Explore our curated collection.