Brand Tone

Empowering & Inclusive, Story-driven & Authentic, Sophisticated & Artistic, Conversational & Aware

Brand Values

• •Cultural Heritage & Authenticity
• •Multiculturalism & Inclusivity
• •Quality Craftsmanship
• •Empowerment
• •Storytelling

Best Practices

• •Embrace "Complicated" with Positivity: Continuously use empowering and affirmative language that acknowledges the complexities of a multicultural identity as a strength and a beautiful narrative, not a hindrance. Phrases like "It's complicated in a good way" are key.
• •Prioritize Storytelling: Every piece of copy, from product descriptions to social media posts, should weave in elements of the brand's story, the cultural significance of the materials (especially Mudcloth), or the founder's "Third Culture" identity.
• •Speak Directly to "Her": Address the target audience – the multicultural, multifaceted woman – directly. Use "you" and "your" to create a personal connection and make her feel seen and understood (e.g., "So this brand is for you who are the essence of the multilayered story").
• •Balance Sophistication with Relatability: While highlighting the high-quality materials, craftsmanship, and "modern African sophistication," maintain a voice that is also warm, approachable, and understanding of the everyday realities of its audience.
• •Infuse Cultural Richness Authentically: When discussing African art, Mudcloth, or cultural heritage, do so with respect, knowledge, and a genuine appreciation that educates and enriches the customer, rather than simply using cultural elements as a trend. This includes explaining terms like Bògòlanfini and its origins.

Social Perception

Unique & Culturally Rich, Niche & Artistic, Empathetic & Representative, Quality-focused

Copy Examples

• •Headline: Your Story is Woven In. Our Bags Carry the Rest. Body: For the woman navigating worlds, languages, and cultures. The Ivory B. Manding Collection isn't just a bag; it's a celebration of your beautifully complex journey. Handmade with authentic Malian Mudcloth and rich leather, it’s where heritage meets modern sophistication. Carry your story. #HowYouCarryIt
• •Headline: More Than a Bag. It's a Conversation Starter. Body: "Where are you from?" For us, it's never a simple answer. And that's the beauty of it. Ivory B. bags are designed in Brooklyn and crafted with materials from across the Motherland, for the multicultural woman who embodies a world of experiences. Embrace your multilayered identity.
• •Headline: Authentic Mudcloth. Modern Elegance. Timeless You. Body: Discover the ancient artistry of Bògòlanfini, reimagined. Each Ivory B. bag from our Manding Collection is a piece of Malian heritage, handcrafted to accompany the sophisticated, dynamic woman on her unique path. This isn't just fashion; it's your narrative.
• •Headline: Designed in Brooklyn. Inspired by Africa. Made for the Global Woman. Body: Ivory B. understands the "it's complicated" of your identity because it's ours too. We blend authentic African textiles with contemporary design, creating more than just accessories – we create companions for your multilayered life. Find the piece that speaks your language(s).
• •Headline: Celebrate Your Interwoven Background. Body: Living between cultures? Balancing diverse roles? Your strength lies in your unique blend. Our handmade leather and Mudcloth bags are crafted for the woman who carries her rich, interwoven story with pride and elegance. Let your Ivory B. bag be a testament to #HowYouCarryIt.