Brand Tone

Professional, Expert, Modern, Stylish, Health-Conscious, Caring, Solution-Oriented, Encouraging, Accessible & Value-Driven

Brand Values

• •Ergonomics & Well-being
• •Quality & Durability
• •Sustainability
• •Modern Design & Aesthetics
• •Customer Focus & Value
• •Innovation

Best Practices

• •Prioritize "You" and Benefits: Always frame copy around the customer and the direct benefits they will experience (e.g., "maximize *your* feelgood," "improve *your* posture," "boost *your* workflow").
• •Marry Style with Substance: Consistently pair descriptions of modern aesthetics and sleek design with the tangible health and performance benefits of ergonomics (e.g., "innovative design with ultimate comfort," "aesthetic appeal and practical ergonomic support").
• •Emphasize Quality and Sustainability: Regularly incorporate keywords related to high-quality materials, durability, and eco-consciousness ("premium," "sustainable," "durable," "eco-friendly materials").
• •Maintain a Positive and Empowering Voice: Use active, encouraging language that inspires customers to improve their workspace and well-being (e.g., "Elevate the Way You Work," "Create a workplace that you are proud of").
• •Be Clear, Confident, and Credible: Support claims with specifics where possible, such as mentioning ergonomic standards (NEN-EN 1335, NEN EN 527), warranties, or positive customer ratings, to build trust and convey expertise.

Social Perception

Highly Positive Customer Feedback, Trustworthy & Reliable, Provider of Healthy Workspace Solutions, Stylish & Modern

Copy Examples

• •Headline: Elevate Your Workday. Experience Ergonomic Excellence. Body: Tired of workspace discomfort? Ivono designs premium, sustainable office furniture that blends style with science. Discover sit-stand desks and chairs engineered for your well-being and peak performance. Work healthier, feel better. #IvonoWorkspaces #ErgonomicRevolution
• •Headline: Sustainable Style Meets Uncompromising Comfort. Body: Craft your perfect office with Ivono. Our modern, eco-conscious desks and chairs are built to last and designed to inspire. From sleek bamboo desktops to supportive ergonomic seating, create a space that works for you and the planet. #HealthyOffice #SustainableDesign #Ivono
• •Headline: Don't Just Work. Thrive. Body: Your workspace should empower you. Ivono delivers innovative ergonomic solutions that boost focus, energy, and overall well-being. Invest in your health and productivity with furniture that adapts to your needs. Feel the Ivono difference. #ProductivityBoost #WorkspaceGoals #Ergonomics
• •Headline: The Future of Your Office is Here. And It Feels Amazing. Body: Say goodbye to boring, uncomfortable office setups. Ivono brings you cutting-edge ergonomic furniture designed for the modern professional. Maximize your comfort, enhance your style, and transform the way you work. #ModernOffice #FeelGoodWork #IvonoStyle
• •Headline: Quality You Can Feel. Prices You'll Love. Body: Experience the perfect blend of premium craftsmanship, sustainable materials, and accessible pricing with Ivono. Our ergonomic office furniture is an investment in your daily comfort and long-term health. Shop now and enjoy free shipping and a 14-day trial. #WorkspaceUpgrade #ValueAndQuality #IvonoDeals