Brand Tone

Aspirational & Empowering, Feminine & Chic, Quality-Conscious & Performance-Driven, Friendly & Community-Oriented, Enthusiastic & Passionate

Brand Values

• •Quality & Innovation
• •Style & Performance Fusion
• •Comfort
• •Versatility
• •Empowerment

Best Practices

• •Embrace "Aspirational yet Attainable": Use language that inspires and motivates (e.g., "elevate," "empower," "confident") while showcasing the practical benefits and versatility of the clothing for everyday active women.
• •Highlight "Feminine Strength & Style": Combine words that convey both performance (e.g., "engineered," "support," "technical") and chic aesthetics (e.g., "refined," "sleek," "flattering," "beautifully").
• •Consistently Emphasize "Buttery Soft Comfort & Quality": This is a key differentiator. Frequently use descriptive words that evoke the tactile experience (e.g., "buttery soft," "second-skin," "unmatched comfort") and reinforce the premium quality and durability.
• •Foster a "Friendly & Inclusive Community" Feel: Use welcoming and engaging language in social media interactions. Encourage user-generated content and use phrases that make customers feel part of the "IVL family" or a shared active lifestyle.
• •Maintain an "Enthusiastic & Passionate" Voice: Let the genuine passion for fitness, fashion, and wellness shine through. Use vibrant, positive language that reflects excitement about new collections, fabric innovations, and the active lifestyle the brand promotes.

Social Perception

Positive, Premium Brand, Fashion-Forward & Trendy, Trustworthy (Product Quality)

Copy Examples

• •Beyond the Studio: Discover IVL Collective's latest arrivals, where high-performance meets street-ready style. Feel the buttery-soft difference.
• •Engineered for your every move. Our Hydralux™ fabric isn't just incredibly soft – it's packed with tech to keep you cool, protected, and confident all day long. #IVLCollective #PerformanceMeetsStyle #ActiveLifestyle
• •Elevate Your Activewear ✨ Up to 30% Off Your IVL Favorites!
• •Experience the IVL difference: Unmatched softness, second-skin comfort, and a fit that flatters and supports from your toughest workout to your well-deserved brunch. Our signature fabric moves with you, effortlessly.
• •Tired of activewear that doesn't keep up? IVL Collective delivers premium, fashion-forward designs with innovative technical fabrics. Move beautifully, live confidently. Shop the collection. #IVL #ActivewearReimagined #FitnessFashion