Brand Tone

calm, supportive, insightful, and encouraging

Brand Values

• •Purposefulness: Encouraging individuals to live with intention and make conscious choices.
• •Mindfulness: Promoting awareness and presence in daily activities.
• •Simplicity/Organization: Offering tools and strategies to declutter life, both physically and mentally, to focus on what matters.
• •Personal Growth: Supporting individuals in their journey of self-improvement and well-being.
• •Support & Community: Fostering a sense of connection and shared experience among individuals striving to live more intentionally.

Best Practices

• •Embrace Empathetic Language: Always communicate from a place of understanding and support. Use words that uplift, encourage, and validate the audience's journey.
• •Maintain a Calm and Gentle Voice: Avoid hype, urgency (unless genuinely appropriate for a limited offer), and overly casual slang. The tone should feel like a trusted, knowledgeable friend offering guidance.
• •Focus on "How-To" and "Why": Provide actionable advice and explain the benefits of intentional practices. Help your audience understand the value (the "why") behind the actions you're suggesting.
• •Use Positive Framing: Even when addressing challenges (like overwhelm or lack of focus), frame the solutions positively. Focus on the potential for growth and improvement.
• •Be Authentic and Relatable: Share genuine insights and acknowledge that the journey of intentional living is ongoing. Avoid presenting a picture of unattainable perfection; instead, foster a sense of shared experience.

Social Perception

thoughtful and inspiring resource for those seeking to live a more meaningful and organized life

Copy Examples

• •Image: A serene flat lay of a journal, a pen, and a cup of tea. Pause. Breathe. What's one small, intentional step you can take today to nourish your soul? Share your intention in the comments below. Let's inspire each other. ✨ #IntentionalEveryday #MindfulMoments #PurposeDriven
• •Feeling overwhelmed by the everyday rush? Discover the power of intentional living. Our latest blog post offers 5 simple practices to bring more calm and clarity to your days. Click to read and start your journey to a more purposeful life. 👉 [Link] #IntentionalLiving #ProductivityWithPurpose #Mindfulness
• •Live Intentionally. Every Day. Discover tools and inspiration to cultivate a life of purpose, clarity, and joy.
• •🌿 Your Weekly Dose of Intentionality | Tips for a More Centered Week
• •More than just a planner, this is your companion in crafting an intentional life. Designed to help you clarify your goals, manage your time with purpose, and celebrate your progress, one mindful day at a time.