Brand Tone

Elegant, Empowering, Exclusive

Brand Values

• •Individuality and Originality
• •Elegance and Timelessness
• •Quality and Craftsmanship
• •Audacity and Nonconformity
• •Customer Satisfaction
• •Passion for Perfection

Best Practices

• •Maintain Consistency Across All Channels: Whether it's the website's 'About Us' page, product descriptions, social media posts, email marketing, or customer service interactions, the brand's distinctive tone must be consistently applied.
• •Tailor messaging to their desires and how they wish to be perceived.
• •Tell a Compelling Brand Story: Weave the brand's narrative – its French heritage, its mission against uniformity, its passion for quality – into the copywriting.
• •Use language emphasizing uniqueness, elegance, quality, and a departure from the conventional.
• •Include 'do's and don'ts' for language, specific words to use or avoid, and examples of on-brand and off-brand copy.

Social Perception

A brand that champions individuality, elegance, and timeless style, offering high-quality, unique pieces that empower customers to express themselves beyond conventional fashion.

Copy Examples

• •Discover rare pieces you deserve, crafted with French elegance.
• •Affirm your style with Iverstton's unique and timeless designs.
• •Transcend codes and conventions with our carefully made, quality pieces.
• •Iverstton: Where vintage meets modern, individuality meets elegance.
• •Experience the art of dressing with pieces designed for those in perpetual search of perfection.