Brand Tone

Aspirational, Serene, and Sophisticated

Brand Values

• •Simplicity & Minimalism
• •Quality & Craftsmanship
• •Natural Aesthetics
• •Mindful Living
• •Elegance

Best Practices

• •Use a
• •Serene & Sophisticated
• •
• •Vocabulary: Consistently choose words that evoke calmness and elegance. Opt for terms like
• •uncluttered,
• •
• •serene,
• •
• •thoughtful,
• •
• •crafted,
• •
• •timeless,
• •
• •harmony,
• • and
• •sanctuary
• • instead of more common, generic terms like
• •great,
• •
• •nice,
• • or
• •on sale.
• •

Social Perception

Positive Association with Aesthetics, perceived as a high-quality, niche brand, with perception largely controlled by the brand itself due to limited external discourse.

Copy Examples

• •The Art of Simplicity. Discover the clean lines and natural grain of our Ash Wood Dining Chair. Crafted not just as a seat, but as a quiet statement in your home. Where form meets function, beautifully. #IVATHome #MinimalistDesign #WoodenFurniture
• •Curated for a life of intention. Explore collections designed to bring tranquility and timeless elegance to your space.
• •Create Your Sanctuary | New Arrivals from IVAT. Pieces that inspire calm and elevate the everyday.
• •Your morning ritual just found its perfect partner. ✨ #SlowLiving #HomeAesthetics #Sunlight #IVAT #InteriorInspo
• •More than furniture. A feeling. At IVAT, we believe your home should be a sanctuary. A place of peace and clarity. That’s why we thoughtfully design and source pieces that are simple, beautiful, and made to last. We choose natural materials and timeless forms, allowing you to create a space that truly reflects a mindful way of living.