Brand Tone

Inspirational, Empowering, Resilient, Authentic, Personal, Defiant, and Strong.

Brand Values

• •Empowerment
• •Individuality
• •Faith and Grace
• •Resilience
• •Authenticity

Best Practices

• •Lead with the "Why": Every piece of copy, from product descriptions to social media captions, should connect back to the core story. The "why" behind the brand (empowerment, defying labels) is its greatest asset.
• •Use "I" and "You" to Create Connection: The brand's personal nature is key. Using "I" when telling the founder's story and "you" to speak directly to the customer will maintain an intimate, empowering tone.
• •Incorporate the Slogan Naturally: The phrase "Why fit in when you were born to stand out" is powerful. Use it not just as a tagline, but as a theme to build content around.
• •Emphasize Action and Defiance: Use strong, active verbs that reflect the brand's resilient spirit. Words like "define," "dare," "become," "refuse," and "stand" will reinforce the message.
• •Be Vulnerable and Authentic: The brand's power comes from a true story. Future content should maintain this level of authenticity. Sharing progress, challenges, and inspirations will build a loyal community that connects with the founder's journey.

Social Perception

The social perception of IVANi Apparel is currently neutral and largely undefined due to limited external presence. For those who visit the website and read the founder's story, the perception is highly positive, seeing it as an inspiring, mission-driven business with a powerful message.

Copy Examples

• •More than a hoodie. It's a statement. Wear it as a reminder that you define your own labels. Stay warm, stand tall, and stand out.
• •IVANi means God's Gracious and Glorious Gift. It’s a truth we want everyone to feel about themselves. Our apparel is for anyone who has ever felt underestimated. This is your uniform.
• •Clothing for the ones who dare to be different. Because you weren't born to fit in.
• •Your 10% Welcome Offer & A Story of Resilience
• •They gave me a label. I decided to create my own. My name is Davae, and IVANi Apparel is my story of turning a diagnosis into a defiant celebration of individuality. #WhyFitIn