Brand Tone

Artistic & Expressive, Elegant & Refined, Courageous & Rule-Breaking, Inclusive & Personal, Passionate

Brand Values

• •Individuality & Self-Expression
• •Inclusivity & Gender Fluidity
• •Quality & Craftsmanship
• •Elegance & Comfort
• •Courage & Authenticity
• •Social Consciousness

Best Practices

• •Clearly communicate the brand's vision of genderless fashion and its commitment to inclusivity.
• •Highlight the brand's focus on artisanal quality and collaboration with regional artisans.
• •Share Ivan Della Mora's personal story and passion for challenging norms to connect with the audience on an emotional level.
• •Emphasize the blend of elegance and comfort in the designs to appeal to a wider audience.
• •Showcase the unique details and craftsmanship that set the brand apart from mass-produced fashion.

Social Perception

Innovative Italian designer with a distinct vision for genderless fashion; courageous for challenging fashion conventions and promoting inclusivity; associated with artisanal quality and a blend of minimalism with distinctive details; appreciated for the brand's backstory and the personal passion Ivan Della Mora brings to his creations.

Copy Examples

• •"Our genderless collection is designed for individuals who dare to express their unique personality."
• •"We believe that fashion should be both elegant and comfortable, allowing you to feel confident and at ease."
• •"Each piece is crafted with meticulous attention to detail, reflecting our commitment to quality and craftsmanship."
• •"Ivan Della Mora's vision is to create a world where fashion transcends gender norms, empowering individuals to be their authentic selves."
• •"Discover the artistry of our designs, where fashion becomes a form of self-expression and a celebration of individuality."