Brand Tone

Elegant & Feminine, Passionate & Sincere, Accessible & Trustworthy, Empowering & Confident, Helpful & Informative

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Affordability & Accessibility
• •Timelessness & Durability
• •Empowerment & Self-Expression
• •Heritage & Trust

Best Practices

• •Develop a Brand Voice Guide: Document the core tone words (e.g., Elegant, Passionate, Accessible, Empowering, Sincere, Helpful), provide examples of do's and don'ts for language, and define the brand's personality. This ensures everyone creating content is aligned.
• •Emphasize "Her" Story: Consistently weave in the narrative of empowering women and helping them express their individuality and confidence through jewellery. Focus on the emotional connection and the feeling the jewellery evokes.
• •Highlight Craftsmanship and Heritage (Subtly but Consistently): Mention "handcrafted," "925 silver," and the "OVJ legacy" where appropriate to reinforce quality, trust, and the passion behind the brand, without overdoing it in every single communication.
• •Balance Elegance with Accessibility: While using sophisticated and aspirational language, always bring it back to the affordability and everyday wearability of the pieces. Avoid overly exclusive or intimidating jargon.
• •Be Informative and Helpful: Continue to provide value beyond just selling, such as care tips, styling advice, and information about silver quality. This reinforces trustworthiness and a customer-centric approach, aligning with the brand's mission.

Social Perception

Positive Product Feedback, Trusted Local Presence (Historically), Appreciation for Aesthetics, Association with Gifting, the brand aims to be perceived as a go-to for elegant, versatile, and high-quality silver jewellery suitable for everyday wear and special occasions.

Copy Examples

• •Headline: Discover Your Everyday Sparkle. Ivanah Silver: Handcrafted 925 silver to cherish, designed to empower. Body: At Ivanah, we believe jewellery is more than adornment—it's a whisper of your strength, a glint of your story. Our minimal, affordable pieces are handcrafted with love, because every woman deserves to shine. Explore the collection and find the silver that speaks to you.
• •Social Media Post: Feel the confidence that comes from within, beautifully reflected. ✨ Our latest 925 silver collection is designed for the woman who owns her elegance, every single day. #IvanahJewels #SilverStory #EmpoweredByIvanah #HandcraftedSilver
• •Product Description (for a minimalist necklace): The essence of elegance, captured in pure 925 silver. This timeless necklace is handcrafted with meticulous care, offering a subtle sparkle that complements your natural grace. Affordable luxury, designed for your everyday story. Wear it solo for a touch of sophistication, or layer it to express your unique style.
• •"Our Story" Snippet for an Ad: Born from a passion for beauty, built on a legacy of trust. Ivanah by OVJ brings you 80 years of jewellery artistry, reimagined in stunning, everyday silver. Quality you can feel, designs you'll adore.
• •Email Subject Line: Unlock Your Shine: New Arrivals + The Ivanah Promise of Quality. Email Body Snippet: Dear [Customer Name], At Ivanah, every piece of jewellery is a testament to timeless design and dedicated craftsmanship. We're thrilled to introduce our newest 925 silver arrivals, each handcrafted to help you feel beautiful and confident. Because you deserve jewellery as special as you are.