Brand Tone

Elegant, Trustworthy, and Heritage-Rich

Brand Values

• •Legacy & Tradition
• •Quality & Purity
• •Elegance & Style
• •Customer Relationships & Trust
• •Craftsmanship

Best Practices

• •Emphasize Heritage Authentically: Always weave in the connection to OVJ and the decades of experience, but ensure it feels genuine and relevant to the modern customer, not just a history lesson. Focus on how this legacy benefits them (e.g., "proven quality," "mastered craftsmanship").
• •Prioritize "Elegant" and "Timeless" Language: Use adjectives and descriptions that evoke sophistication, lasting style, and grace. Avoid overly trendy slang or fleeting fashion terms unless specifically targeting a very niche, younger audience with a particular collection.
• •Highlight Craftsmanship and Quality Consistently: Regularly mention "handcrafted," "traditional artisans," "92.5 pure silver," and "premium quality" to reinforce these core value propositions across all communications (product descriptions, social media, ads).
• •Maintain a Warm and Trustworthy Voice: Even when being elegant, ensure the tone is welcoming. Use phrases that build confidence, like "we guarantee," "our commitment," and address the customer directly and respectfully. Share customer testimonials that echo these values.
• •Create a Brand Style Guide: Develop a simple internal guide that outlines key brand voice words (e.g., elegant, timeless, heritage, quality, handcrafted, trusted) and perhaps words to avoid. This will help ensure anyone writing copy for the brand stays consistent. Include how to refer to the OVJ legacy.

Social Perception

Positive Customer Experiences, Trusted Local Presence, Association with Quality Silver, Potential for Brand Name Confusion

Copy Examples

• •Headline: Ivanah: Wear a Legacy. Discover 92.5 Silver, Perfected Over 79 Years. Body: Each Ivanah piece is more than silver; it's a chapter from a story of enduring craftsmanship. Handcrafted by traditional artisans, our jewelry carries the trust and excellence of OVJ's rich heritage. Adorn yourself with timeless elegance.
• •Headline: The Purity of Silver, The Promise of Generations. Body: At Ivanah, we guarantee the finest 92.5 silver, sculpted into designs that speak of both modern style and ageless tradition. Experience the confidence that comes from true quality, a value we've cherished since 1942.
• •Headline: Elegance Redefined. Craftsmanship Honed. Ivanah by OVJ. Body: For the woman who seeks style with substance. Our silver collections are born from decades of expertise, designed to bring versatile sophistication to your every day. Shine with Ivanah.
• •Headline: More Than Jewellery, It's a Connection. Body: Ivanah continues a legacy of building relationships through artistry. From our parent brand OVJ's 79 years of trust, we bring you handcrafted silver that’s as unique as your story. Find your perfect piece today.
• •Headline: The Art of Silver, The Heart of Tradition. Body: Immerse yourself in the world of Ivanah, where every necklace, earring, and bracelet is a testament to skilled artisanship and the timeless allure of 92.5 silver. Quality you can feel, a legacy you can wear.