Brand Tone

Aspirational & Encouraging, Value-Oriented & Accessible, Service-Focused, Direct & Promotional

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Accessibility
• •Style Expression
• •Dependability

Best Practices

• •Emphasize value and affordability in product descriptions and promotions.
• •Highlight the wide variety of products and styles available.
• •Focus on customer satisfaction by addressing concerns and ensuring timely delivery.
• •Use empowering language to encourage customers to express their unique style.
• •Maintain clear and direct communication regarding product features, shipping, and returns.

Social Perception

Generally perceived as a seller offering very affordable items with fast shipping. While the majority have positive experiences, some customers report issues with item accuracy or quality. Aim to reinforce reliability and quality while maintaining affordability.

Copy Examples

• •Unleash Your Inner Glam: Discover the Best Lipsticks from KKLABIB in the UK!
• •Enhance your natural beauty and express your unique style with our curated collection of beauty and fashion essentials.
• •Shop our Starting One Pound Shop for incredible deals on must-have beauty products and accessories.
• •Free shipping on 5+ purchase! Don't miss out on our wide selection of styles from over 100 international fashion brands.
• •Your satisfaction is our first priority. Shop with confidence knowing we offer dependable service and unique finds.