Tono de Marca

Aspirational yet Accessible, Informative and Passionate, Direct and Promotional, Elegant and Sophisticated

Valores de Marca

• •Affordable Luxury
• •Quality
• •Customer Satisfaction
• •Passion for Perfumery
• •Accessibility

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's tone (e.g., "Aspirational but Grounded," "Elegant yet Friendly"), lists "do's and don'ts" for language, and provides examples of good and bad copy. This serves as a guide for anyone creating content.
• •Prioritize "Affordable Luxury" in Messaging: Consistently weave in the core value proposition. Use words that evoke quality, elegance, and desirability, but always tie it back to accessibility and smart value. Avoid language that is either too cheapening or overly exclusive.
• •Educate and Inspire: Continue to share knowledge about fragrances. This reinforces the brand's passion and authority, moving beyond just transactional messaging. Use descriptive and evocative language that paints a picture of the scent experience.
• •Maintain Visual-Verbal Synergy: Ensure the tone of the copy aligns with the visual identity. If the imagery is elegant and sophisticated, the copy should reflect this, avoiding overly casual or slang-heavy language.
• •Listen and Adapt (Subtly): While maintaining consistency, pay attention to how customers talk about the brand and products. This doesn't mean drastically changing the tone, but it can help refine the language to better resonate with the target audience over time, ensuring the "accessible" part of "affordable luxury" feels genuine.

Percepción Social

A smart choice for fragrance lovers who want quality and a touch of luxury without the designer price tag. A direct-to-consumer brand offering alternatives to more expensive mainstream perfumes. An accessible luxury fragrance provider.

Ejemplos de Copy

• •Headline: "Indulge Your Senses. Discover Luxury, Affordably. Shop Ittara Fragrances."
• •Social Media Post: "Unlock the secret to smelling divine without breaking the bank. Our inspired-by collection captures the essence of your favorite luxury scents. ✨ Which Ittara fragrance are you choosing today? #IttaraFragrances #AffordableLuxury #ScentOfTheDay"
• •Product Description Snippet: "Crafted with passion and precision, 'Midnight Bloom' offers a captivating blend of [key note 1] and [key note 2]. Experience a symphony of elegance that lingers, all at a price that delights. Add to cart and embrace your new signature."
• •Email Subject Line: "Your Daily Dose of Luxury Awaits ✨ Explore New Arrivals at Ittara."
• •Blog Post Intro: "Ever wondered what makes a perfume truly last? At Ittara, we believe in transparency and the art of fine perfumery. Let's delve into the world of fragrance notes and longevity, helping you choose scents that truly resonate."