Brand Tone

Inspiring and Creative, Friendly and Approachable, Supportive and Educational, Community-Oriented, Value-Driven

Brand Values

• •Creativity
• •Empowerment
• •Accessibility & Affordability
• •Made in India & Local Craftsmanship
• •Community Building
• •Customer-Centricity
• •Quality

Best Practices

• •Always Emphasize Creativity and Inspiration: Use active, encouraging language that sparks imagination. Words like "create," "imagine," "discover," "inspire," "unleash," and "craft" should be staples.
• •Maintain a Friendly, Inclusive, and Supportive Voice: Address the audience directly (using "you" and "your"). Offer help and guidance. Ensure the tone is welcoming to crafters of all skill levels.
• •Highlight Core Values Subtly and Genuinely: Weave in mentions of empowerment, "Made in India," community, and affordability where relevant, without sounding forced. For example, "Crafted with care by our partner artisans" or "Get premium quality without breaking the bank."
• •Encourage Interaction and Community: Ask questions, invite users to share their creations, and use community-focused hashtags. Make customers feel like they are part of the "Itsy Bitsy family."
• •Keep it Positive and Upbeat: The language should reflect the joy and satisfaction of crafting. Focus on the positive outcomes and the fun of the creative process. Avoid overly technical or jargon-filled language unless clearly explaining a technique.

Social Perception

Trusted One-Stop-Shop, Socially Responsible, Inspirational Hub, Good Value for Money, Innovative

Copy Examples

• •✨ Spark your next masterpiece! ✨ Our NEW range of 'Little Birdie' handmade papers just dropped, crafted with love by empowered artisans. 💖 Perfect for scrapbooking, card making, or any project your heart desires. What will you create today? Tag us in your makes! #ItsyBitsyCreations #HandmadeWithLove #NewCollection #CraftInIndia
• •Unleash your inner artist! 🧑‍🎨 Join our online Resin Art workshop this Saturday for just ₹1 (or get the full kit delivered!). Learn from experts, connect with fellow crafters, and create something beautiful. Because at Itsy Bitsy, we believe everyone is born to craft! 👉 [Link to Workshop Page] #ItsyBitsyWorkshops #DIYCrafts #LearnToCreate #CraftCommunity
• •Your Creative Journey Starts Here! 🎨 From vibrant paints to unique DIY kits, discover over 25,000 ways to get crafty. Quality supplies, affordable prices, and endless inspiration. Shop Itsy Bitsy – proudly supporting Indian artisans and empowering women. [Shop Now Button]
• •Craft with a Cause 🌸 Did you know that over 70% of our Itsy Bitsy products are made right here in India, and every purchase helps support over 3,000 women in rural communities? Thank you for being part of our journey to empower and create. See what's new this week: [Link to New Arrivals]
• •Everything you need to bring a little handmade joy into your home! Our 'Little Birdie' DIY Macrame Planter Kit is perfect for beginners and seasoned crafters alike. Inside, you'll find high-quality, eco-friendly cotton cords and easy-to-follow instructions. Get ready to knot your way to a stunning piece of decor and feel the pride of making it yourself! Happy Crafting! ✨