Brand Tone

Fun and Playful, Enthusiastic and Exciting, Friendly and Approachable, Trendy and Modern

Brand Values

• •Customer Excitement/Enjoyment
• •Family and Tradition
• •Small Business Support
• •Innovation and Trendiness
• •Generosity

Best Practices

• •Embrace Emojis and Slang (Appropriately): Reflect the fun, trendy, and social media-savvy nature of the brand. Use emojis to add personality and visual appeal, especially in social media copy. ✨🌶️👅🎉🔥
• •Use Enthusiastic and Sensory Language: Words like "explosion," "crazy," "mouth-watering," "tangy," "spicy," "sour," and "delicious" evoke the experience of their products.
• •Keep it Conversational and Friendly: Address the audience directly using "you" and "your." Pose questions to encourage engagement, similar to their TikTok strategy.
• •Highlight Trends and Virality: Leverage the popularity of items like the Chamoy Pickle. Use relevant hashtags and acknowledge current candy trends to stay connected with their audience.
• •Reinforce Core Values Subtly: Weave in mentions of being family-owned, a small business, or having years of experience where appropriate to build trust and connection without sounding repetitive.

Social Perception

The Go-To for Chamoy Pickles and Unique/Spicy Candy, A Fun and Engaging Online Candy Store, A Small, Family-Run Business, Responsive and Customer-Oriented (on TikTok), Legitimate, but with some reservations

Copy Examples

• •Headline: Your tastebuds called, they're bored. 🌶️🥒✨ Body: Level up your snack game with the OG Chamoy Pickle Kit from ItsTheCandyRoom! Get ready for an explosion of sweet, sour, and spicy that’ll make your TikTok feed jealous. #ChamoyPickle #CandyChallenge #ItsTheCandyRoom
• •Headline: 🔥 WARNING: May cause extreme happiness (and a slightly tingly tongue!) 🔥 Body: We've been perfecting the art of deliciousness for over 30 years! From viral Chamoy Pickles to nostalgic Mexican Candy, we're your family-owned source for all things fun and flavorful. What are you craving today? #SweetAndSpicy #FamilyCandy #SupportSmall
• •Headline: Don't just follow trends, TASTE them! 👅🍬 Body: ItsTheCandyRoom is serving up the internet's favorite treats! Dive into our world of Picositas Belts, Sour Pickle Balls, and so much more. Free goodies in every order, because you’re awesome! #CandyStore #ViralTreats #SourThenSweet
• •Headline: Unlock a new level of YUM! 🗝️ Body: Why be basic when you can be BOLD? Our candy creations are designed to wow. Tag a friend who needs to try our legendary Chamoy Pickles! #ItsTheCandyRoom #MexicanCandy #FoodieAdventure
• •Headline: 🎉 Your Daily Dose of Delight is Here! 🎉 Body: From our family to yours, since 1991! We’re packing orders (and a little bit of joy) with every scoop. Discover your next favorite candy at ItsTheCandyRoom.com! #CandyObsessed #TikTokMadeMeBuyIt #SmallBizLove