Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Trendy and Fashion-Savvy, Positive and Upbeat, Helpful and Service-Oriented

Brand Values

• •Quality
• •Authenticity
• •Customer Empowerment & Confidence
• •Accessibility & Value
• •Personalized Service
• •Community
• •Sustainability

Best Practices

• •Embrace "You" and "Your": Focus the language on the customer and how the products/services benefit *her*. Make it feel personal and directly addressed to her needs and desires.
• •Use Enthusiastic & Positive Language: Incorporate words that convey excitement, confidence, and joy (e.g., "fabulous," "gorgeous," "discover," "love," "perfect," "treasure"). Avoid overly formal or bland descriptions.
• •Highlight Expertise with a Friendly Touch: When talking about styling or product knowledge, position the staff ("the It's So YOU girls") as approachable experts who are eager to help, not intimidate.
• •Be Authentic and Relatable: Share real customer experiences (with permission) or create scenarios in copy that women can identify with (e.g., needing an outfit for an event, wanting to refresh their style).
• •Maintain a Consistent Visual and Verbal Story Across Platforms: Ensure the tone in social media captions, website copy, and even in-store signage feels cohesive and reinforces the same core messages of style, quality, value, and personalized service. Develop a simple brand voice guide with key adjectives and phrases to share with anyone creating content.

Social Perception

Customers perceive the store as a treasure trove for high-quality, stylish, and affordable designer and brand-name items. The staff are consistently praised for being friendly, knowledgeable, helpful, and providing excellent customer service and styling advice. The store is seen as well-organized, clean, and offering a pleasant shopping atmosphere. There's a strong sense of trust due to the authentication of designer goods and the quality of items accepted for consignment. The brand is viewed as a reliable source for current fashion trends and unique finds. The consignment process is also generally perceived positively, offering a way for people to earn money from their pre-owned items.

Copy Examples

• •✨ Hello, gorgeous! ✨ Fresh designer finds just hit the floor at It's So You! From that statement bag you've been dreaming of to the perfect dress that just *screams* you – come discover your next obsession. Our It's So YOU girls are here to help you style it your way! 😉 #ItsSoYouResale #DesignerConsignment #WilloughbyOhio #NewCollection #ShopLocal #StyleConfidence
• •Unlock luxury for less! 🗝️ At It's So You Resale, discover authenticated designer pieces and your favorite upscale brands at prices that will make you smile. Our curated collection is always evolving, always stylish. Visit us in Willoughby and let our friendly stylists help you find something that's SO you! Learn more: [Link to Website]
• •Find Your Fabulous. Discover authenticated designer fashion and unique treasures at It's So You Resale. Quality style, personalized service, and prices you'll love.
• •Spotted: The perfect [Item Type, e.g., 'Transitional Jacket'] you need this season! 😍 This beauty from [Brand Name] just arrived and it’s the epitome of chic comfort. Imagine all the ways you'll wear it! Our It's So YOU girls have already come up with three stunning looks. Swing by the boutique – it won’t last long!
• •(Video shows quick cuts of stylish outfits found in store) Girl, your wardrobe is calling! 📞 It's saying 'More fabulous, less spendy!' 😉 Find your unique style with amazing consignment treasures at It's So You Resale. #ItsSoYou #ConsignmentQueen #FashionFinds #OOTD inspo #Willoughby