Brand Tone

elegant, heartfelt, and inspiring

Brand Values

• •Celebration of Tangible Connection
• •Appreciation for Beauty and Quality
• •Inspiration for Organization and Intentional Living
• •Personal Passion and Authenticity
• •Feminine Elegance

Best Practices

• •Always Lead with Heart: Every piece of copy, from a product description to a social media caption, should reflect the brand's core value of fostering connection and finding joy in the tangible. Use emotive and evocative language.
• •Maintain an Elegant and Aspirational Tone: The language should be sophisticated but accessible. Avoid overly casual slang or jargon. The goal is to inspire and uplift the customer.
• •Tell the "Why" Behind the "What": Don't just describe the features of a product; explain the feeling or experience it's meant to evoke. Connect the products back to the brand's story of passion for paper and intentional living.
• •Use Visually Evocative Language: The copy should paint a picture that complements the brand's strong visual identity. Use descriptive adjectives that appeal to the senses and highlight the beauty and quality of the products.
• •Foster a Sense of Community: Encourage user-generated content by asking questions and creating hashtags. Position the brand as a shared space for those who appreciate beauty, organization, and meaningful connection.

Social Perception

Positive, offering beautiful, high-quality stationery that is both functional and a pleasure to use. Perceived as a source of inspiration for an organized and beautiful life within a niche community.

Copy Examples

• •Embrace the beauty of a fresh start. Our new 2026 planner collection is here to help you cultivate a year of intention, joy, and meaningful connections. Each page is a canvas for your dreams. #itssodarling #newbeginnings #plannerlove
• •In a world of fleeting texts, a handwritten note is a treasure. Discover our collection of stationery, designed to foster connection and celebrate the art of writing.
• •Find joy in the details. Our thoughtfully designed notebooks and desk accessories are crafted to bring a touch of elegance to your everyday organization. Organize your life beautifully with itssodarling.
• •From fleeting thoughts to your most important to-do lists, our 'Beautiful Moments' notepad is the perfect companion. Let the luxurious paper and delicate design inspire you to slow down and savor the simple act of putting pen to paper.
• •A little something to brighten your desk (and your day!)