Brand Tone

thoughtful, professional, and personal

Brand Values

• •Quality & Craftsmanship
• •Thoughtfulness
• •Professionalism
• •Customer Pride

Best Practices

• •Always frame the product around the core purpose—providing a thoughtful, impressive gift that makes the giver look good and the receiver feel valued.
• •Use warm, welcoming language ("a warm welcome home") while maintaining a professional tone suitable for a B2B audience. Use the name "It's Sew Jill" to emphasize the handmade quality and "Closing Blankets" for direct marketing.
• •Use descriptive words like "handcrafted," "signature," "high-quality," and "beautifully crafted" to convey the premium nature of the products.
• •Write copy that empowers the customer. Phrases like "a gift you're proud to present" and "celebrate your client" center the narrative on their success and thoughtfulness.
• •Especially for the B2B audience, be clear about what is included in the bundles and what the value proposition is (e.g., "best value for your money"). Make the call-to-action simple and direct, such as "Shop Bundles" or "Order Now."

Social Perception

The brand is perceived as a niche but high-quality provider of corporate and personal gifts. Customers likely see it as a reliable source for a polished and impressive present that is more personal than generic gift baskets. The emphasis on bundles suggests convenience and value, which would be appealing to busy professionals. The brand feels approachable and trustworthy, run by a real person, Jill, who is invested in the quality of her products.

Copy Examples

• •Headline: The Closing Gift They'll Never Forget. Body: Make a lasting impression long after the papers are signed. Our Client Blanket Bundles are more than just a gift; they're a warm welcome home. Handcrafted with care, because your clients deserve the best. Tap to shop the collection. #ItsSewJill #ClosingGift #RealEstateGifts #ClientAppreciation #ThoughtfulGifting
• •Headline: Stop Giving Boring Closing Gifts. Body: Ready to stand out? It's Sew Jill offers beautiful, high-quality blanket bundles that your clients will actually use and love. Each bundle includes one of our signature blankets, a custom keychain, and a durable canvas tote. Show your appreciation with a gift you're proud to give. Order your bundles today! #ClosingDay #RealtorLife #ClientGifts #CorporateGifting #HandmadeWithLove
• •Headline: The Art of the Perfect Client Gift. Sub-headline: Beautifully crafted blankets and bundles designed to make you shine. Shop Now.
• •Title: The Ultimate Gesture of Appreciation: Two Blanket Client Bundle. Body: Double the gratitude with our best-value bundle. This complete gift set is the perfect way to celebrate a new home or a milestone moment. It includes two of our signature soft-spun blankets, two matching keychains, and our classic canvas tote bag. It’s a thoughtful, elegant, and practical gift that leaves a memorable impression of your exceptional service and care.
• •Body: Hi [Name], Finding the right client gift can be a challenge. You want something unique, high-quality, and memorable. That's where we come in. The original idea for It's Sew Jill came from seeing a need for better, more personal client gifts. Our handcrafted blanket bundles are designed to be cherished, providing a touch of warmth and comfort that your clients will associate with you. Explore our new Summer Collection and give a gift you'll be proud of.