Brand Tone

friendly, personal, thoughtful, and joyful

Brand Values

• •Thoughtfulness
• •Quality
• •Personalisation
• •Creativity & Design
• •Customer Happiness
• •Eco-friendliness
• •Joyfulness

Best Practices

• •Always Speak from the Heart: Write as Leanne would – with genuine warmth, passion for her products, and a friendly demeanor. Use "I" and "we" to maintain a personal connection.
• •Focus on the "Why": Remind customers of the joy, thoughtfulness, and smiles the products aim to bring, not just the features. Connect products to emotions and special moments.
• •Use Uplifting and Positive Language: Incorporate words like "joy," "smile," "beautiful," "lovely," "thoughtful," "special," "cherish," and "delight." Avoid overly formal or technical jargon.
• •Maintain a Conversational Style: Write as if you're talking to a friend. Use contractions, ask questions, and keep sentences relatively clear and concise.
• •Show, Don't Just Tell, the Quality and Care: Instead of just saying "high quality," describe the "premium, thick, smooth paper that feels amazing to glide your pen over," as mentioned on their site. Highlight the personal touches like handwritten notes when relevant.

Social Perception

Customers perceive It's Paper Daisy very positively. Reviews on their website are consistently 5-star, praising the "stunning" designs, "amazing" quality, and the functionality of items like planners. The handwritten notes are frequently mentioned as a delightful and appreciated personal touch, enhancing the customer experience. The brand is seen as a source of beautiful, high-quality, and thoughtful products that make great gifts or personal treats. There's a clear appreciation for the aesthetic and the care put into both the products and the packaging/delivery.

Copy Examples

• •Homepage Banner: "Discover beautifully designed, personalised stationery and gifts that are sure to bring a smile to your face (and theirs!). Each piece is crafted with love by Leanne."
• •Product Description (for a personalised print): "Capture a precious moment forever with our bespoke family print. Illustrated with care and personalised just for you, it’s more than just a gift – it’s a keepsake to treasure and a daily reminder of the love you share."
• •Instagram Caption (showcasing a new planner): "Hello, organised you! ✨ Our new [Planner Name] is here to help you conquer your days with a touch of joy and a sprinkle of pretty. Lovingly designed to be both beautiful and super functional, because planning your dreams should feel like a treat! #itspaperdaisy #stationerylove #thoughtfulplanning #makeyousmile"
• •Email Subject Line (for a sale): "A little something special, just for you! (Plus, a treat inside...)"
• •About Us Snippet (for social media): "Hi there! I'm Leanne, the heart and hands behind It's Paper Daisy. I believe in the power of a thoughtful gift and the joy of beautiful stationery. Every design starts with a doodle and a desire to make you smile. Thanks for being here! 🌼"